TRACTOR THEFTS RISE SHARPLY IN CENTRAL AND EASTERN REGIONS - FEATURE ARTICLE IN FARMERS WEEKLY

Source: http://www.fwi.co.uk/news/tractor-thefts-rise-sharply-in-central-and-eastern-regions.htm

Tractor theft claims costs have risen sharply in eastern and south-east regions of England for the first nine months of this year, figures from NFU Mutual show.

Provisional claims data shows that overall UK tractor theft was 2% lower from January to September than for the same period of 2014.

However, while falls in tractor theft have been recorded in a number of regions so far this year, there has been a rise in East Anglia, the Midlands, and south-east England.

See also: Tractor thefts rise by 10% in Scotland

In East Anglia tractor theft claims rose by 17% with the Midlands and the South East recording increases of 14% and 8%, respectively.

NFU Mutual rural affairs specialist Tim Price said criminal gangs appeared to be targeting farms to steal tractors where there is better access to roads and ports.

"After a welcome fall in tractor theft in 2014, it's very encouraging that we appear to be seeing further falls in the months to the end of September 2015," said Mr Price.

"We think the fall is due to take-up of security devices such as Cesar marking and other immobiliser and tracking devices on tractors and more effective policing of docks, which is making it harder for international gangs to get tractors out of the country to eastern Europe and beyond.

"That said, there's no room for complacency - we're still seeing significant numbers of tractor being stolen. Eastern counties remain the most vulnerable, and we have seen jump in claims in our September figures."

In August, Farmers Weekly reported that 15 quad bikes a week are stolen on farms in the UK.

Mr Price said thieves were continuing to target quads on farms, although the insurer has seen a small fall in claims costs for the first nine months of 2015.

"Quads remain pretty much at the top of farm thieves' top 10 hit list - and we are seeing more thefts taking place in the Midlands, North East of England and South West of England," he added.

Tractor theft peaked in 2010, costing NFU Mutual £10m alone in claims. Since then, better tractor security and a more joined-up approach between farmers, NFU Mutual, police forces - both in the UK and overseas - and port authorities has seen thefts fall.

Farm Security events

To help famers understand rural crime trends in their area and put in place the best security measures for their individual farm layouts and machinery, NFU Mutual's agricultural vehicle security specialist Clive Harris will be available to talk to farmers at three farm security clinics being held at three forthcoming agricultural events.

The events are:

• NFU Mutual stand at the Welsh Winter Fair, Builth Wells (30 Nov-1 Dec)


• Farm Security Exhibit at Agriscot, Edinburgh (18 Nov)


• NFU Mutual stand at LAMMA, Peterborough (20-21 Jan)

Five tips to prevent tractor theft

• Use CCTV technology, CESAR registration, immobilisers and tracking devices to protect farm vehicles. For more information visit http://www.cesarscheme.org/


• Mark farm machinery with your postcode or a DNA marking product such as Datatag (see http://www.datatag.co.uk/)


• Work with police and other farmers through Neighbourhood and Farm Watch schemes


• Never leave tractor unattended while the engine is still running and always remove keys from the ignition when not in use


• Close yard gates, lock up machinery or move it out of sight. Avoid leaving machinery in isolated locations or fields - particularly near roads - where they can be removed without attracting attention.

Date Created: 24/11/2015

DATATAG ID LIMITED LAUNCH 'MICRO CESAR'

Datatag ID Limited, the power behind the official CESAR Scheme, has launched a new anti-theft system for small tools and equipment at this year's CITS conference held at JCB world headquarters in Rocester called Micro CESAR.

Leading insurers, manufacturers and industry bodies have raised the issue of small tool theft and Micro CESAR is the response from the Construction Equipment Association (CEA), who initiated CESAR, and Datatag.

The Micro CESAR identity system, with Datatag technology including a unique RFID tag and a warning/registration label with an integrated QR code, will have the same effect that the CESAR Scheme has in deterring theft and assisting in recovery. CESAR, launched in 2007, has contributed to a 70+% reduction in the theft of large construction equipment since launched. Micro-CESAR is poised to make a similar impact protecting small construction and landscaping equipment such as power tools, cut-off saws, hand-held hydraulic breakers and compaction plates.

As an added bonus to many companies the technology in the Micro-CESAR system can also be used as a stock management tool helping companies track tools in and out of jobs and allowing users to easily access on line health and safety advice and user manuals through the unique QR code and mobile enabled Micro CESAR website.

The 8th annual Combined Industries Theft Solution (CITS) conference, 'Small tools Big losses' Was broad in scope with a range of specialist speakers covering the gamut of crime within the industry. It reflects the industry's concern over the changing shape of equipment theft and it is the ideal venue to launch Micro CESAR to not only 200+ construction industry, plant and tool hire delegates, but also over 150 police officers and the trade press.

Date Created: 13/11/2015

DATATAG ATTEND CPA ANNUAL CONFERENCE AS GOLD SPONSORS

Datatag ID Limited joined 5 other leading suppliers as a gold sponsor at this week's CPA Annual Conference. Over 200 delegates from the UK's plant hire industry attended the day's event held at Wyboston Lakes near Cambridge. The Conference was convened, in sartorial style, by Earthmovers Magazine's Graham Black and speakers included Glyn Matthews from Speedy Hire, Martin Frank from Volvo and Phil Ellis from Highways England.

The general outlook for the industry is positive with large Government infrastructure investments in the pipeline for road, rail and energy.

The industry is concerned with employment, capacity planning, the adoption of new technology in the context of BIM and environmental issues.

Security experts Datatag ID Limited generated much interest amongst delegates with the official CESAR Scheme. Datatag, the power behind the official CESAR security marking and registration scheme, is the number one anti- theft and recovery system for agricultural and construction equipment. The scheme is supported by leading manufacturers, industry bodies, the police and insurance and end-user finance community.

Leading insurers, including CPA Gold sponsors HSB Engineer, offer insurance discounts of up 25% for all CESAR marked. CESAR is made up of state of the art technology include RFID tagged warning labels, DNA and Datatadots all of which are impossible to remove. Each piece of equipment is registered on the secure national database allowing recovered machinery to be identified and returned to their rightful owner.

Date Created: 05/11/2015

DATATAG TO EXHIBIT AT LAMMA 2016

Datatag ID Limited, the power behind the official CESAR security marking and registration scheme for construction and agricultural equipment, is set to exhibit at next year's Lamma show, on the 20 and 21 January 2016, at Peterborough showground.

CESAR, which was launched into the Agricultural industry with the support of the Agricultural Engineers Association (AEA) in 2009, now protects over 200,000 items of agricultural and construction equipment. Latest official statistics show that CESAR marked equipment is 4 times less likely to be stolen and up to 6 times more likely to be recovered if stolen. Leading insurers support CESAR by offering insurance premium discounts of up to 25% for all CESAR protected machinery.

The official CESAR marking and registration scheme has appeared at the Lamma show, many times over the past few years, Lamma is the UK's largest farm machinery, equipment and agricultural services show. With 900 exhibitors, the show regularly attracts over 40,000 farmers from around the country and overseas.

Datatag ID Limited, will be also be exhibiting compact CESAR, designed for ATV's. With ATV theft in rural crimes top three, Datatag using their state of the art technologies including tamper evident warning labels, RFid Transponders, Datadots and DNA, launched Compact CESAR. The latest CESAR systems ensure an ATV'S true identity cannot be erased thus making them unattractive thieves.

As well as CESAR, to be exhibited is the multi-award winning Datatag VENOM. The new anti-fuel theft system is the only forensic product of its type to combat the growing billion pound issues surrounding the theft of fuel. VENOM is set to be the biggest game changer to the industries affected by the rise of fuel theft.

Datatag ID Limited team members will be on hand at the LAMMA show over the two days, to explain the benefits of both CESAR and VENOM, and will be able to offer advice on how to beat opportunistic and professional thieves in the fight against rural crime.

Date Created: 07/10/2015

EARTHMOVERS MAGAZINE - ANYTHING MISSING? FEATURE ON PLANT THEFT

Feature article in the October edition of the Earthmovers Magazine. Graham Black provides a review of the continuing war against plant theft.

To view PDF: click here

Date Created: 21/09/2015

DATATAG TEAM SUPPORT SUFFOLK POLICE

Datatag's Police Liaison and Training officers Nick Mayell and Vince Wise recently shared their extensive security knowledge and expertise with serving police officers from the Suffolk Constabulary during a three week training programme in partnership with AITS training school.

Twelve officers from the Norfolk and Suffolk Roads Policing Units attended the three week 'Roads Policing Skills Course' held at Suffolk Police HQ. As part of the course they had input from Nick on plant theft and identification and from Vince on vehicle theft and recognition which served as a 'taster' to the full courses run at the AITS training school, in Cirencester, Gloucestershire.

The officers were shown the process of 'rational selection' which helps identify stolen vehicles, how to correctly age an item of plant and methods of identification including case studies. Delegates were also introduced to the official CESAR Scheme and shown how to identify a machine using a Datatag scanner or forensic analysis of the hidden DNA markers.

The official CESAR Scheme supported by the Home Office and ACPO is the number one deterrent and theft recovery system for Construction and Agricultural equipment. The success of the CESAR scheme has gone from strength to strength with over 200,000 items of equipment now protected in the UK since its launch back in 2007.

Prior to 2007 plant machinery was recognised as a big issue for the construction and agricultural sectors, Working in partnership with the Home office, the police and private industry bodies, a criteria was drawn up which would allow the easy and secure identification of any machine. The construction and Agricultural Equipment security registration, CESAR was created and Datatag ID Limited experts in security were awarded management of the scheme owned by the construction Equipment Association (CEA) and Agricultural Engineers Association (AEA).

The CESAR registration scheme has helped plant theft drop by around 43%, this success has not gone unnoticed as all major machinery insurers offer substantial discounts of up to 25% for CESAR marked machinery.

The success of the official CESAR Scheme would not be possible without the Plant and Agricultural Intelligence Unit (PANIU), a pan UK force which investigates plant theft and ensures that all data is shared to all UK, European and Interpol forces who investigate plant theft to help lead to the recovery of millions pounds worth of stolen machinery each week across the globe. Nationwide police support, is vital for endorsing the scheme and it's by the sharing of information that leads to credible recoveries.

Norfolk and Suffolk have high equipment theft rates, being close to ports, and it is hoped that the new knowledge imparted to officers will assist in detecting stolen property and catching opportunistic and professional thieves.

Date Created: 08/09/2015

CPA - FEATURE ON PLANT THEFT AND FORTHCOMING 8th CITS CONFERENCE

Feature article in the August edition of the Construction Plant Hire Association Bulletin on plant theft and the forthcoming 8th CITS Conference - 'Small Tools BIG Losses'.

To view the latest online bulletin go to: http://www.cpa-bulletin.uk.net/

VIEW FEATURE

Date Created: 25/08/2015

FIGHTING RURAL CRIME WITH CESAR-IT DAY IN MERE, CHESHIRE

Feature video from the CESAR-IT Day in Mere, Cheshire featuring interviews from Assistant Chief Constable Mark Roberts, Chief Inspector Sarah Heath, Andrew Millington (victim of crime) Ray Brown from NFU Cheshire (also a victim of crime) and Mike Dawber who is a rural beat officer.

Date Created: 20/08/2015

DATATAG ID LIMITED TO EXHIBIT AT SMALL TOOLS BIG LOSSES CITS FORUM

The Combined Industries Theft Solutions (CITS) board is delighted to announce that the 8th annual CITS Conference and Exhibition will take place at JCB's impressive World Headquarters in Rocester, Staffordshire on Thursday 12th November 2015. This follows a very successful conference, at the same venue, in November 2014.

Datatag ID Limited, a long-term supporter of CITS, has confirmed that it will be exhibiting at this year's event "Small Tools Big Losses".

With criminals employing increasing sophisticated technology and innovative techniques to attack companies operating in the construction, agricultural and utilities sector, it is getting harder for managers to protect company assets. To help businesses the Combined Industries Theft Solutions board, a group affiliated to the Home Office Plant Theft Action Group, is gathering leading security experts in their field to present the latest strategies to combat organised criminals.

Datatag ID limited, the power behind the official CESAR marking and registration scheme for securing all items of plant and agricultural machinery is one of the confirmed exhibitors. CESAR was launched into construction in 2007 and into agriculture in 2009. Since then it has been a remarkable success story. CESAR now protects over 200,000 items of construction and agricultural equipment. Recent statistics show that CESAR marked equipment is up to 6 times more likely to be recovered if stolen and 4 times less likely to be stolen in the first place. Leading insurers offer insurance premium discounts of up to 25% for CESAR marked equipment.

CITS, a non profit organisation, set up by industry bodies and police officials for the construction and agricultural industry has been established for 30 years. CITS prides itself on raising awareness of the latest threats to businesses, and owners and users of construction and agricultural equipment, as well as equipment manufactures and other interested bodies.

CITS, with the support of the Metropolitan Police's Plant & Agricultural National Intelligence Unit (PANIU) is able to provide the latest information on potential threats and help protect the industry from professional criminal networks and on-line 'scams'.

The 8th Conference and Exhibition, will attract around 200 industry delegates and 200 police officers. The event is set to be the biggest, most exciting and informative annual conference yet. Speakers will consist of government officials, police officers and security industry experts.

The full programme will be announced shortly but you can pre-register to attend this year's conference, which is free, at www.theftsolutions.org

Any potential exhibitors should contact Faye Coton faye@newwave.org.uk

Date Created: 28/07/2015

DATATAG TO EXHIBIT AT TILLAGE LIVE 2015

Datatag ID Limited, the power behind the official CESAR security marking and registration scheme for construction and agricultural equipment, is set to exhibit at this year's Tillage Live, National Cultivation Event on September 16th at Croft Farm, Croft on Tees, Darlington.

CESAR, which was launched into the Agricultural industry with the support of the Agricultural Engineers Association (AEA) in 2009, now protects over 200,000 items of agricultural and construction equipment. Latest official statistics show that CESAR marked equipment is 4 times less likely to be stolen and up to 6 times more likely to be recovered if stolen. Leading insurers support CESAR by offering insurance premium discounts of up to 25% for all CESAR protected machinery.

Datatag ID Limited will not only be exhibiting the CESAR scheme but also the multi-award winning Datatag VENOM. The new fuel anti- theft system is the only forensic product of its type to combat the growing billion pound issues of fuel theft. VENOM is set to be the biggest game changer to the industries affected by the rise of fuel theft.

CESAR has appeared at Tillage Live over the past few years, but it will be the first agricultural show for Datatag VENOM. Tillage live is demonstration event for arable famers including an area with a commentator explaining the benefits and features of the machinery exhibited to a wider audience. The event provides specific areas for sprayers and guidance systems to be demonstrated in working conditions.

One of Datatag's Police Liaison and Training officersVince Wise will be present on the Datatag stand explaining the benefits of both CESAR and VENOM. Vince has great operational experience in his field and as an ex-police officer has for many years dealt with the devastating effects of this type of organised and opportunistic crime. Vince is looking forward to this important event in the Datatag calendar and he is convinced that the show will be another success for team Datatag!

Date Created: 28/07/2015

FARMER TRACKS STOLEN QUAD BIKE TO BACK STREET USING SATELLITE SIGNAL

Source: http://www.lancashiretelegraph.co.uk

A FARMER has recovered his stolen quad after following a satellite signal to Burnley.

PC Keith Sandham said it shows the benefits of fitting tracking devices to vehicles and equipment.

"Fortunately the quad was recovered the following day by the owner from a back street in Burnley. This was entirely due to the fact that it is fitted with a 'tracker' device."

PC Sandham also hailed the CESAR scheme, which was designed by officers working in partnership with the construction and agricultural industries to provide police on the street an easy way to identify equipment.

He added: "We also highly recommend using Datatag and the CESAR system that registers and identifies unregistered vehicles and machinery.

Date Created: 28/07/2015

EXECUTIVE HIRE SHOW MAGAZINE - PROTECT YOUR PLANT

Feature article in the July edition of the Executive Hire Show Magazine on Protecting Your Plant.

As well as safeguarding assets, adopting measures to combat machinery theft can bring other business benefits.

Efforts to combat plant theft date back a considerable time. To summarise, the Plant Theft Advisory Group (PTAG) was formed in 1996 as a Home Office advisory body, but progress was slow without a central database of registered equipment, such as exists for motor vehicles, and identifying stolen plant was difficult for non-construction professionals.

VIEW FEATURE

Date Created: 16/07/2015

DATATAG HAIL PLANTWORX 2015 A SUCCESS

Datatag ID Limited recently attended the second Plantworx exhibition at its new home of the Aerodrome in Bruntingthorpe, Leicestershire. The CEA (Construction Equipment Association) organised bi-annual Plantworx exhibition is the only live working demonstration show for the construction industry in the UK and despite extremely un-seasonal weather on day one, the show attracted 12,000 visitors over the three days.

Datatag ID limited, industry leaders in security marking technologies exhibited their latest security product, VENOM, already a multi award winning anti-theft system for fuel. Visitors were able to find out more about this unique forensic DNA product throughout the show in the briefing tent where Datatag's Strategic Alliance Manager, Dave Luscombe gave an informative presentation to visitors about the new initiative each day.

Datatag is the power behind the world's number one construction equipment security initiative CESAR, which now protects over 200,000 pieces of construction and agricultural equipment in the UK. CESAR has proved to be a 'game-changer' for the industry in its fight against crime, as overall theft levels have fallen by over 70% since its introduction in 2007. CESAR has been so well received, since introduced to the construction industry, that today all major manufacturers now fit CESAR as standard. Insurance companies support the initiative by offering substantial discounts of up to 25% for all marked machinery.

On the last day of Plantworx Datatag organised a national police briefing which saw officers travel from forces around the country to see Datatag Police Liaison and Training Officer, Nick Mayell giving the first ever live-demonstration in the UK of thermal and chemical etching techniques to over 100 police officers. The half day conference was well received and provided officers with valuable information about the work CESAR does, and how they can use its technology to help them identify potentially stolen items.

Date Created: 11/06/2015

CHESHIRE OFFICER IDENTIFYS STOLEN CESAR MARKED TRACTOR & TRAILER

Datatag ID Limited, the power behind the official CESAR Scheme, has helped convict a Knutsford man found guilty of handling a stolen CESAR marked tractor worth more than £20,000. On 1st May 2015 Andrew Callwood, of Seven Sisters Lane Knutsford, appeared at Chester Magistrates Court charged with handling stolen goods namely a John Deere 6320 tractor. Callwood had previously pleaded 'not guilty' at an earlier hearing.

The court heard that on the afternoon of Tuesday 8th April 2014, PC Millar, an officer with Cheshire Police Motorcyclist Roads Policing Operations Team, was undertaking patrol duties on the A556, Chester Road, Northwich when stopped a suspicious John Deere 6320 tractor. The officer had noticed that there was no rear registration mark on the trailer and that it obscured the registration mark of the tractor. On stopping the tractor, PC Millar noticed further discrepancies with the tractor's vehicle excise licence.

The CESAR marked tractor and trailer were seized by the police and later examined by Cheshire officer Mike Dawber who specialises in stolen vehicle examinations. He concluded that the John Deere 6320 tractor had been stolen from Staffordshire in August 2009 after finding Datatag hidden identification technologies and checking the CESAR database.

Officer Dawber had attended a Datatag plant identification course last November at the AITS training facilities in Cirencester, Gloucester. The training courses, which are hosted by Datatag Police Liaison and Training Officer Nick Mayell, are IMI accredited and prepare officers with the latest know how in tackling this type of audacious crime to help secure convictions.

The court heard that Andrew Callwood had been in possession of the stolen tractor, which he had claimed that he had bought with no receipts or paperwork for £5,200 in 2012. The John Deere 6320 tractor had been valued at £28,500 at the time of the theft by the insurer NFU Mutual.

Magistrates did not agree with Callwood's explanation and he was found guilty. Receiving a fine of £2048.00 plus costs of £620.00, Callwood also received 125 hours unpaid community service.

PC Mike Dawber, stolen vehicle examiner with Cheshire Police said 'This sends out a message that rural areas are not a soft touch and if you are involved with committing rural crime in Cheshire or elsewhere, that irrespective of time, we will track you down and put you in front of the courts.'

Date Created: 10/06/2015

CONSTRUCTION WORX MAGAZINE PLANTWORX AWARDS FEATURE

Feature article in the Spring edition of the CEA Construction Worx Magazine on the Plantworx Innovation Awards winners

JUDGE AND JURY - The Plantworx Awards for Innovation might have been announced, but the judging is far from over: There are still several awards to be judged and announced in conjunction with our friends, colleagues and sponsors.

Download the PDF article to read more >

VIEW FEATURE

Date Created: 22/05/2015

EVERYONE'S A WINNER! THE BEST OF THE BEST

Feature article in the May edition of the CPN Magazine on the Plantworx Innovation Awards winners

With Stage IV regulations largely satisfied and the push towards Stage V still several years away, equipment manufacturers have emerged from a period of enforced focus on cleaner, greener machines. And the result has been a surge in true innovation; a fact highlighted by the sheer diversity of the entrants in the PlantworX 2015 awards. Below are the winners and the highly commended in each of the five categories plus the Elite Awards:

VIEW FEATURE

Date Created: 18/05/2015

EARTHMOVERS MAGAZINE PLANTWORX SHOW PREVIEW - CALL TO ACTION

A recent feature in Earthmovers Magazine on the forthcoming PlantWorx Event, highlighed the recent Gold Elite Award presented to Datatag for the new VENOM product.

Graham Black looks forward to the second Plantworx show, this year at a larger venue with better facilities.

The Plantworx machinery exhibition - organised by the CEA takes place on 2 to 4 June at Bruntingthorpe Aerodrome in Leicestershire, just off junction 20 of the Ml. There are over 300 exhibitors on the 135,000 square metre site who will be displaying a huge range of kit, from fuel browsers to the latest excavator technology. Our official preview will be in the next issue, but why not mark these dates in your diary today and register at www.plantworx.co.uk/ ticket for free entry?

GOLD ELITE AWARD - Criminals are increasingly targeting diesel as an easy way to make money and fuel theft costs the industry millions of pounds a year. The overall winner of Plantworx 2015 innovation awards is Datatag's Venom system.This is a fuel additive that enables police to trace back the fuel to its rightful owner but, more importantly, acts as a significant deterrent.

VIEW PDF

Date Created: 06/05/2015

STOLEN ITALIAN MACHINE RECOVERED THANKS TO CESAR!

Datatag ID Limited, the power behind the official CESAR scheme, proves its worth in Europe again, but this time by aiding the recovery of a stolen Caterpillar Wheeled Loader in Italy.

The Cat 930k with an estimated value of 140,000 Euro's was stolen from the Caterpillar dealer in Italy. When the Italian police intercepted the Wheeled Loader, thanks to a tip-off, it was loaded on a truck ready to leave Italy with transport documents and a false invoice.

Despite the machine being stripped of its original manufacturer's identity plates by the thieves, there was nothing that they could do to find or remove Cesar's hidden technology that proved beyond doubt the identity of the machine.

Thanks to the intelligence work of the Italian Police, the Italian Datatag Distributor MLS and the CESAR scheme, five thieves were arrested.

The thieves are accused of international trafficking of stolen machinery. They will appear in court at a later date, but they could face 6 to 10 years in prison.

The CESAR scheme is already the number one anti-theft system for construction and agricultural machinery in the UK, protecting over 200,000 items of equipment. CESAR was launched in 2007 with the support of police and governing officials and soon all major insurers got behind the initiative by offering substantial discounts of up to 25 per cent for all CESAR marked equipment.

Date Created: 30/04/2015

TRADE EARTHMOVERS FEATURE - PLANTWORX INNOVATION AWARD WINNERS 2015

Some of the most ground-breaking construction and plant equipment products of the past year have been recognised with Innovation Awards ahead of the Plantworx working construction exhibition to be held in Leicestershire, UK, in June.

Organisers say we are seeing a re-emergence of true innovation across a wide range of products and technologies after a long period of enforced focus on emissions and fuel compliance.

As a result the 2015 winners include a no-card-no-drive access platform system, glow-in-the-dark safety wear and an excavator that can switch from diesel to electric to suit the working environment.

"The legislation-driven need to reduce emissions and fuel consumption to comply with EU Stage IV regulations tested the innovation muscles of the construction equipment industry," the Plantworx organisers write. "And some of the results - the development of hybrid-powered excavators, for example - have advanced the industry's environmental cause rather more quickly than anyone had previously imagined possible.

"Yet, with OEM research and development budgets targeted almost exclusively towards the sole aim of making equipment cleaner and greener, wider 'above-the-bonnet' innovation has been stymied for a number of years," they continue. "As a result, non-engine-related developments in the field of construction plant and equipment have generally been in the form of small, incremental changes and improvements: a new in-cab display here; a new shape of engine hood there."

However, with Stage IV regulations largely satisfied and the push towards Stage V still several years away, PlantworX saw a surge in "true innovation" and more diversity in the entries submitted for consideration in the 2015 awards program.

"While some of the entries remain engine-related," Plantworx says, "the way in which those engines operate or are being harnessed is totally new and unprecedented."

The judging panel, which was chosen to be able to assess the entries from different perspectives, was comprised of: Speedy Services innovation and customer experience director Wendy Bates; The Builders' Conference trade association chief executive Neil Edwards; Fabrications by Design's Rich Holt; Construction Plant-hire Association (CPA) director Kevin Minton; and AW Demolition owner/operator Austin Wilkinson.

Source: http://www.tradeearthmovers.com.au/industry-news/1504/plantworx-innovation-award-winners-2015-gallery/

Date Created: 14/04/2015

CPN SECURITY FEATURE - OPPORTUNITY MAKES A THIEF

As equipment has become more secure thieves have turned their attention to fuel theft from plant yards and construction sites. Fuel theft is estimated to cost businesses close to a billion pounds a year in the UK alone.

Datatag has taken up the challenge and come up with a solution called VENOM. Using their expertise in providing robust technological solutions, Datatag has developed a new, exclusive and unique forensic DNA identifier, mixed with an engine performance enhancer, which provides a unique answer to the issue of fuel theft. VENOM is designed to act as a power deterrent against theft, and as an aid to the police in identifying and tracing stolen fuel.

DatatagVENOM DNA can be formulated to give a company, site or an individual bowser a unique DNA profile, providing a level of security and traceability not seen before. This DNA is mixed in the fuel tank, dispensed from a convenient container before filling. The solution can be used in red diesel, DERY and petrol and can be detected by conducting a simple roadside test, allowing the police or security staff to identify where the fuel in a vehicle or machine is from.

Fuel Theft

Kevin Howells Datatag's Managing Director commented at the launch: "The issue of fuel theft is a billion pound headache for the UK haulage, construction and agriculture industries and causes untold additional costs in delays and environmental clean-up operations. VENOM incorporates all our know-how and allows companies to protect one of their most valuable assets simply and cost effectively. In our opinion this really will be a game changer in the fight against the fuel thieves."

Seumas Ascott, Group Security Manager at Murphy's, an ex-Met Police officer, added, "Fuel theft causes our industry a major headache. lt causes severe inconvenience and increases our operating costs. The associated costs arising from fuel theft often far outweigh the cost of the fuel stolen, and so anything which can help avoid these issues is to be welcomed."

Datatag VENOM will be available in commercial quantities from June this year and the company will be exhibiting at Plantworx to spread the word.

VIEW PDF

Date Created: 14/04/2015

COMBATING MACHINERY THEFT

Commander Neil Basu of the Metropolitan Police outlines his involvement with the CEA's Security and Registration Scheme - CESAR, and how machinery theft is being reduced…

Commander Neil Basu is the head of Gangs and Organised Crime, within Specialist Crime and Operations for the Metropolitan Police and is responsible for some 2000 officers. In this article he explains how and why CESAR was born.

"It started in 2006 when the CEA came to us to highlight the problem that machinery theft was averaging something like £1.5m per week; with related costs running at many millions more and what were we going to do about it?" said Commander Basu.

"At that time, 'One Key Fits All' and 'One Stolen is Another Sold' were phrases often used and heard. The response from the Metropolitan Police to tackle the problem of machinery theft was three fold and we made recommendations/actions to the industry - these were that a Police Unit dedicated to tackling the problem of construction and agricultural machinery theft, a database set up to capture all reported theft for the UK and a universally accepted marking scheme recognised by the industry, for the industry was required" added Commander Basu.

These recommendations were embraced by the industry and working together with the Metropolitan Police Service the CEA took up the challenge to become the 'Owner' of the proposed marking scheme.

The company trusted with providing the technological marking solution was Datatag ID, whose class leading technologies including RFID, tamper evident warning labels, microdots and forensic DNA were already recognised in many markets as being practically unbeatable by criminal gangs. This coupled with an ISO 9000 accredited secure 24/7 database ensures that not only are thieves deterred from theft but access to property details is available at any time for the police to check.

In November 2007 the first machine protected by the new industry marking scheme, rolled off the production line at JCB World Headquarters. "And so CESAR was born" said Commander Basu, "today over 150,000 machines are protected by CESAR."

Other sections of the industry, notably the insurance companies specialising in the arena of construction and agricultural machinery insurance recognised they had a part to play. Donations from the leading insurers to the Metropolitan Police Service secured the funding necessary to form the dedicated unit.

"In October 2008, The Plant & Agricultural National Intelligence Unit (PANIU) was formed and with that came the national database to capture all reported machinery thefts" reported Commander Basu.

As the reputation of PANIU grew, so too did the theft database. Accurate reporting of thefts was key so that the industry and the public had confidence in the police response. The plant theft figures peaked in October 2010 with an estimated £2m of machinery being stolen each week.

PANIU engaged with industry partners and embarked upon a crime prevention strategy the like of which had never been seen before. Machinery manufacturers were encouraged to fit CESAR as standard, as were major buyers of equipment and even end users were advised to consider security for the products they were using.

CESAR was quickly recognised as the industry standard with the insurance industry offering substantial discounts on premium if CESAR was fitted.

Working with Thatcham, the motor insurance test facility, a five star security rating system was introduced for construction and agricultural machinery, mirroring a similar system used by the motor vehicle industry. The more stars a manufacturer or end user could gain on their product, the greater the insurance discount offered.

The benefits were immediately obvious to all. Fit a unique key, immobiliser technology and CESAR to the machine and 3 stars were immediately achieved. Broadly this led to a discount on premium of around 12.5%, year on year.

Commander Basu said, "We are currently working towards a more streamlined system of funding for PANIU where the MOPAC (Mayor's Office for Policing and Crime) has a single contract with the CEA instead of the existing eight individual contracts with the insurers. This agreement will further enhance and cement the relationship that exists between the MPS and the CEA."

"Working together with our partners, Allianz, Aviva, HSB Engineering, NFU Mutual, Northern Marine Underwriters, QBE, RSA and Zurich we have seen some remarkable results across the industry. Overall, machinery theft is down 33% since the peak of October 2010."

Commander Basu also highlighted further results from the CESAR Scheme, which is delivered by Datatag on behalf of the CEA:

• A machine protected by CESAR is 6 times less likely to be stolen than an unmarked machine;


• A CESAR marked item of machinery is 4 times more likely to be recovered in the event of theft. Not one John Deere tractor fitted with Thatcham 3 star product has been reported stolen to PANIU in the last 18 months;


• Just 5 JCB products meeting the 3 star rating have been reported stolen in the previous 18 months and one of these had the keys left in the ignition. JCB recorded theft has fallen 59%;


• We have recorded 1,201 CESAR marked items of equipment stolen and recovered 360 of them. That is 30%. The national recovery rate for machinery theft in 2008 was around 5%;


• Tractor theft was at its worst in the period July - September 2009 with 159 reported stolen. In the quarter April - June 2014 this has fallen to just 39;


• The most stolen item of machinery by generic type is the mini excavator. For Jul - Sept 2009 the figure was 256 reported stolen. Today that has fallen to 95;


• PANIU has assisted in or been directly involved in the recovery of over £12m of stolen machinery.
  

Commander Basu concluded, "The work of PANIU and the relationship that has been fostered between the Metropolitan Police Service, the CEA, Datatag and the wider industry is a brilliant example of what can be achieved in the fight against organised vehicle crime. This relationship has been born out of a shared desire to tackle head on machinery theft in the UK - a fact that I am very happy to recognise."

Rob Oliver, chief executive, CEA said, "Our partnership with the police has been key in ensuring that there is a committed crime fighting team working in tandem with the CESAR Scheme. Our scheme managers, Datatag, have now also been able to extend the practices and technology involved in CESAR to other sectors, including the motor cycle market. Future challenges are to extend the scheme take-up overseas and to build the value of our machine database for the benefit of our industry".

Source: Construction Equipment Association
Tel: +44 (0)20 8253 4502
cea@admin.co.uk
www.coneq.org.uk

Date Created: 09/04/2015

DATATAG VENOM WINS TWO PRESTIGIOUS PLANTWORX INNOVATION AWARDS

Datatag ID Limited, the leading specialist in security marking technology, has won two awards for innovation and 'outstanding achievement' at the CEA's Plantworx Innovation Awards Ceremony, held at the Gherkin in London. Both awards are for Datatag VENOM, a new innovative product developed to tackle the growing issue of fuel theft.

The Plantworx Security Innovation category judges noted that with diesel fuel now viewed by criminals and organised crime gangs as a key target, Datatag's VENOM offered a broader industry-wide benefit. Indeed it was the only entrant to achieve a unanimous nod among the judging panel, Kevin Minton Director of the CPA and one of the awards judges said "Fuel theft costs the industry billions of pounds. With the use of this simple fuel additive, the police can trace fuel back to its rightful owner, aiding prosecutions and acting as a powerful deterrent. Datatag Venom has the potential to make a major contribution in the fight against theft in the construction industry."

The panel of judges were impressed with the innovative nature of VENOM and its potential to save construction companies many thousands of pounds. Datatag VENOM won not only the Security Innovation Award but also the Elite Gold Award.

The deliberation for the Elite awards was prolonged with the case for each nominee equally valid. Finally the judges reached parity around three highly innovative and deserving Elite award winners with the overall Gold Elite Award winner being VENOM, notable for the fact that it is not an improvement on a proven theme but a new product embracing the use of sophisticated technology to satisfy a specific customer demand which did not exist when the first PlantworX exhibition took place in 2013.

Kevin Howells, MD of Datatag collected the two awards on behalf of the company and spoke of his delight at winning not one, but two prestigious awards, "I'm excited that VENOM has been recognised as a big step forward in tackling fuel theft. The issue is a billion pound headache for the UK haulage, construction and agriculture industries and causes untold additional costs in delays and environmental clean-up operations. VENOM, incorporating all our technical know-how allows companies to protect one of their most valuable assets simply and cost effectively. We are confident that VENOM really will be a game changer in the fight against the fuel thieves."

Datatag though its work with CESAR recognised the issues of fuel theft and took up the challenge to develop a technological solution. The result was VENOM, a new exclusive and unique forensic DNA identifier. VENOM will be supplied pre-mixed with an engine performance enhancer and is designed to act not only as a powerful theft deterrent but also as an invaluable aid to the police in identifying stolen fuel.

VENOM, launched last October at the Combined Industries Theft Solutions (CITS) conference, has generated substantial interest and will be commercially available from June to coincide with the PLANTWORX exhibition at its new home Bruntingthorpe, Leicester.

VENOM, through a simple roadside test, can be easily detected allowing the police or security staff to subsequently identify where fuel in a vehicle or machine originated. VENOM can be formulated to give a company, a site or an individual bowser a unique DNA profile, providing a level of fuel security and traceability not available before. VENOM, dispensed from a convenient container is mixed in the tank, and can be used in red diesel, DERV and petrol.

Date Created: 27/03/2015

STEELWRIST PROTECT THEIR ATTACHMENTS WITH CESAR/DATATAG TO PREVENT THE THEFT OF TILT ROTATORS

Steelwrist has, since 2012 with its launch of secure quick couplers with framaxellås, been the Nordics market leading attachments manufacturer. Steelwrist's framaxellås is still the only mount on the market that works with all kinds of excavators.

Now Steelwrist are expanding their focus to encompass security including anti-theft and registration with CESAR powered by Datatag to help protect their customers.

Datatag is one of the world's largest security marking specialists and is active in markets as varied as construction, trailers, boats, motorcycles, outboard engines and cycles all in cooperation with police, customs and other industry organisations. Statistics from the UK shows that the CESAR marking system reduces the risk of theft by as much as 80% and that CESAR registered equipment that is stolen is 6 times more likely to be recovered. In the UK top construction brands such as JCB, Caterpillar, Kubota and Manitou fit CESAR as standard and Steelwrist is the first manufacturer in the Nordic market to protect equipment with CSEAR at the factory on tilt rotators.

Recently published ATL and Larmtjänst numbers highlighted the issue that in Sweden on that machine thefts increased by 12% in 2014 and often those machines were shipped quickly out of the country never to be recovered.

Stefan Stockhaus, CEO of Steelwrist AB said "We want to take this step because we know that it creates benefits for the owners of Steelwrist products. The main advantage is of course that the risk of theft is dramatically reduced, thus reducing the risk of costly downtime and other consequential costs. Furthermore, it eliminates the policy excess from several insurance companies if the theft still happens."

Steelwrist's CESAR system consists of several components containing, among other things, Datatag microchips, DNA Datadots, tamper evident warning decals and hidden etching to make it virtually impossible for a thief to entirely remove the machine's identity. This enables police and customs officers in nearly 190 countries to easily read and quickly verify who owns the product via Datatag's globally accessible secure database.

"Today, the more advanced thieves have learnt how to disconnect or interfere with GPS-based tracker systems installed in many machines making CESAR powered by Datatag the perfect addition that cannot be manipulated. GPS-based systems often also have ongoing monthly subscription costs which you do not have with CESAR" says Magnus Rydhult, President of Crime Stoppers Sweden AB.

The insurance industry is now working towards defining a common security standard for machinery and equipment and this new standard will be based on a rating system that has at least five layers of marking - CESAR is currently the only system that meets these requirements.

"This is also an opportunity for us at Steelwrist aftermarket and our service partners, to be able to offer CESAR to both Tilt rotators and excavators in the field. Of course we will service all types of Tilt rotators, as well Steelwrist and other brands." says Fredrik Segerstrom, service manager at Steelwrist AB.

The aim of the cooperation between Crime Stoppers, Datatag distributors in the Nordics and Steelwrist is to help customers focus on their business and avoid worrying about downtime, lost production, replacement of stolen equipment, wear deductions and other consequential costs that always arise in connection with thefts.

Date Created: 23/03/2015

DATATAG & CESAR TO EXHIBIT AT PLANTWORX 2015

Datatag ID Limited, the power behind the official security and registration scheme CESAR, will be exhibiting at Plantworx for the second time this June. The proven anti-theft system reached 200,000 registrations earlier this year, making it the most successful scheme of its type anywhere in the world.

CESAR, powered by Datatag's 'state of the art' security marking technology, is the only official construction and agricultural equipment security marking and registration scheme in the UK. Made up of unique tamper proof identification plates, RFID tags, Datatadots and forensic DNA distributed around the machine, CESAR gives each piece of equipment a unique and permanent identity that thieves cannot remove.

At Plantworx, the largest construction equipment show in the UK in 2015, Datatag will launch VENOM, its answer to the growing problem of fuel theft. As stolen construction equipment has become less desirable and higher risk, as a result of the success of the CESAR scheme acting as a deterrent and recovery aid, opportunistic and professional thieves have turned their attention to stealing fuel from plant yards and construction sites. Fuel theft, the Met Police estimate, costs businesses close to a billion pounds a year in the UK alone!

Datatag has taken up the challenge and using their expertise in providing robust technological solutions has developed VENOM, a new, exclusive and unique forensic DNA identifier. Venom, mixed with an engine performance enhancer, provides a unique answer to the issue of fuel theft and is designed to act as a power deterrent against theft and an aid to the police in identifying and tracing stolen fuel.

Datatag VENOM DNA can be formulated to give a company, site or an individual bowser a unique DNA profile, providing a level of security and traceability not seen before. VENOM DNA is mixed in the fuel tank, dispensed from a convenient container, and can be used in red diesel, DERV and petrol. VENOM can be detected by conducting a simple roadside test, allowing the police or security staff to identify the presence of VENOM DNA from which the origin of the fuel can be determined.

Kevin Howells Datatag's Managing Director commented "The issue of fuel theft is a billion pound headache for the UK haulage, construction and agriculture industries and causes untold additional costs in delays and environmental clean-up operations. VENOM incorporates all our know-how and allows companies to protect one of their most valuable assets simply and cost effectively. In our opinion this really will be a game changer in the fight against the fuel theft."

Ian Elliott, Group Head of Security at utility contractor Clancy Docwra, is enthusiastic at the potential, "Most contractors suffer fuel theft, and we are no exception, so anything that helps address the problem is most welcome. Knowing Datatag's impressive track record with CESAR I'm convinced that VENOM will have a marked impact in deterring fuel theft by opportunistic and professional thieves."

Seumas Ascott, Group Security Manager at Murphy's, added, "Fuel theft causes our industry a major headache. It causes severe inconvenience and increases our operating costs. The associated costs arising from fuel theft often far outweigh the cost of the fuel stolen and so anything which can help avoid these issues is to be welcomed."

Datatag VENOM will be available in commercial quantities from June this year and the company will be exhibiting at Plantworx (stand number 3D1) to spread the word.

Date Created: 05/03/2015

53 TONNE CESAR MARKED DOOSAN

Promac Solutions, the Aldermaston based Doosan dealer, took delivery of a new 53 tonne DX530-5LC excavator last week. The largest model in Doosan's range is set to go to work in a quarry. As with all Doosan machines this giant is protected with CESAR, Powered by Datatag technology, the only official equipment security marking and registration scheme in the UK, and the most successful scheme of its type in the world, with over 200,000 pieces of equipment now CESAR registered.

Using sophisticated 'state of the art' Datatag security marking technology, CESAR gives each piece of equipment a unique and permanent identity that thieves cannot remove. CESAR is made up of unique tamper proof identification plates, RFID tags, Datatadots and forensic DNA which are distributed around the machine.

Date Created: 25/02/2015

CESAR PROVES ITS WORTH

CESAR, and the Datatag technology behind it is unbeatable, something Max Wynn from Burnley found this out to his cost. CESAR once again proved its value to the community giving the audacious criminal no alternative but to plead guilty to the charge of handling a stolen mini-excavator worth £35,000.

Wynn, 26, had originally claimed he had no idea the Takeuchi excavator was not legitimate when he bought it on-line for £23,500, the town's crown court was told. But Datatag investigators acting on behalf of the Japanese manufacturer tracked down the machine after it had been stolen from a building site in Leeds.

Despite the machine being stripped of its original manufacturer's identity plates by the thieves, there was nothing that they could do to find or remove CESAR's hidden technology that proved beyond doubt the identity of the machine.

Wynn, of Inchfield, Worsthorne, admitted handling stolen goods and was given a six-month prison sentence, suspended for two years at the crown court. Judge Andrew Woolman also ordered him to pay £1,088 to the Yorkshire-based SCD Group, which had hired the digger, £400 in costs and an £80 victim surcharge.

CESAR, powered by Datatag ID Limited, is the only official construction and agricultural equipment security marking and registration scheme in the UK and is the most successful scheme of its type in the world with over 200,000 pieces of equipment registered. Using sophisticated 'state of the art' Datatag security marking technology, CESAR gives each piece of equipment a unique and permanent identity that thieves cannot remove. CESAR is made up of unique tamper proof identification plates, RFID tags, Datatadots and forensic DNA which are distributed around the machine. Many leading manufacturers fit CESAR as standard factory fit but CESAR can be fitted to all other unmarked machinery for a one of charge with no monthly subscription fees.

Lancashire Police's Stolen Vehicles Unit was alerted to the whereabouts of the stolen Takeuchi TB250 mini-excavator by Datatag's Police Liaison and Training Officer Nick Mayell. Within hours of the alert, Mr Wynn was in police custody and the machine was safely returned to its rightful owner thanks to the CESAR scheme and Datatag security marking technology.

Date Created: 24/02/2015

TEREX BACK CESAR AT THE EXECUTIVE HIRE SHOW

Terex, a global brand and market leader in the site-dumper market, is using the Executive Hire Show, which opened at 9 a.m. this morning, to promote the official equipment security scheme CESAR.

Terex, based literally round the corner from Coventry's Ricoh Arena the home of the Executive Hire Show, is giving the option of a free CESAR fitment to all site-dumpers ordered at the show. According to the Met Police's Plant and Agricultural National Intelligence Unit's (PANIU) latest report a site-dumper is the second most stolen piece of construction equipment after mini-excavators. As a market leader Terex machines are a target for professional and opportunistic thieves, across the UK.

The 'CESAR effect' has reduced overall equipment theft in the UK by 46%, in the last 5 years, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. CESAR is widely supported by the police, ACPO, trade associations including the Construction Equipment Association, leading insurers and the asset finance industry.

David Bond, Terex's Global Product Marketing Manager for site-dumpers, commented at the opening of the show, "CESAR is a proven deterrent against theft and without question it's an added benefit for our customers. We hope to take plenty of orders over the next couple of days and it would be nice to think that our customer's machines, once delivered, will be safe and secure with CESAR."

As a final word PANIU's new operational head, Detective Inspector Caroline Clooney, commented: "CESAR registered machines are four times less likely to be stolen and six times more likely to be recovered, if stolen, than unregistered machines and since the launch of the scheme the success rate has been outstanding. Site-dumpers are a common target for thieves and CESAR is a proven and effective deterrent against theft and an invaluable aid to the police in recovery."

For further details of how you can claim your free CESAR kit at the show visit the Terex stand, B90.

Date Created: 11/02/2015

JOHN DEERE GATOR MARKS 200,000TH CESAR MILESTONE

All new John Deere Gator utility vehicles can now be equipped with the nationally approved CESAR security and registration system from Datatag ID Limited, as a factory fit option.

An XUV 855D model was unveiled on the CESAR stand at LAMMA 2015 last week as the scheme's 200,000th registered machine. The system is now being offered on Gators following its success in reducing tractor thefts from dealers and customers, and has exactly the same functionality as on the John Deere tractor range.

Supported by the Agricultural Engineers Association (AEA) and the Construction Equipment Association (CEA), CESAR is fitted on production lines in the UK, Europe and the USA by many leading manufacturers. The system was established in the construction market in 2007 and adopted by the agricultural market two years later, with the AEA's support.

It works by giving each piece of equipment a unique and permanent identity using state of the art Datatag security marking technology. This cannot be removed by thieves, and is linked to a secure, 24/7 dedicated call centre. Since 2007, CESAR has reduced overall equipment theft in the UK by 46 per cent, increased the rate of recovery of stolen equipment by a factor of six, and also helped reduce insurance premiums.

"I'm extremely proud that CESAR has reached another significant milestone," said Datatag ID managing director Kevin Howells at LAMMA. "When we launched CESAR back in 2007 we could not have conceived of its success in being adopted by leading manufacturers and in reducing theft. I'm also extremely pleased that John Deere has decided to expand its support of CESAR and introduce it as an optional factory fit for its utility vehicle range. I have every confidence that this will be as successful for Gators as it has been for John Deere tractors."

Newly appointed director general and CEO of the AEA Ruth Bailey added: "The AEA continues to fully support CESAR, and our members who fit the system, in combating opportunistic and professional thieves who prey on British farmers and other machinery users. It has proved to be an extremely effective deterrent against theft and an invaluable aid in the recovery of stolen vehicles."

www.JohnDeere.co.uk

Story: Golf Business News: http://www.golfbusinessnews.com/news/corporate/john-deere-gator-marks-200000th-cesar-milestone/

Date Created: 01/02/2015

LAMMA 2015: LATEST SECURITY INNOVATIONS

Security is a growing concern in rural areas, and a number of exhibitors at Lamma shown some useful and innovative products to help beat the thieves. Jane Carley rounds up some of the latest kit.

Datatag ID, the organisation behind the CESAR security scheme, has launched a new product to address the growing issue of fuel theft.

Using its expertise in identification technologies, Datatag has developed the Venom forensic DNA identifier for fuel.

Fuel additive Venom can be personalised to the company, site or bowser and only a small amount of fuel is required to test in order to determine origination. Initial testing can be carried out by the police or trained staff within minutes at roadside.

Kevin Howells, Datatag managing director, says: "The issue of fuel theft is a billion pound headache for the UK haulage, construction and agriculture industries and causes untold additional costs in delays and environmental clean-up operations."

Date Created: 01/02/2015

JOHN DEERE GATOR IS UNVEILED AS THE 200,000TH CESAR MARKED MACHINE AT LAMMA 2015

CESAR, the official security scheme, supported by the Agricultural Engineers Association (AEA) and the Construction Equipment Association (CEA), reached a milestone today as the 200,000th registered machine was unveiled by John Deere at LAMMA, the popular agricultural show. The John Deere Gator XUV 855D utility vehicle was unveiled by John Deere's Tactical Marketing Manager Chris Wiltshire on the CESAR stand (503 in Hall 5).

CESAR, powered by Datatag ID Limited, was established in the construction market in 2007 and adopted by the agricultural market a couple of years later with AEA support. CESAR is the most successful industry security initiative of its kind anywhere in the world and it is fitted on production lines in the UK, Europe and the USA by leading manufacturers including John Deere, Massey Ferguson, JCB and Manitou.

CESAR, a proven deterrent against theft, works by giving each piece of equipment a unique and permanent identity using Datatag state of the art security marking technology, that thieves cannot remove linked to a secure 24/7 dedicated call centre.

Newly appointed director general and CEO of the AEA Ruth Bailey who witnessed the unveiling said, "The AEA continues to fully support CESAR, and our members who fit CESAR, in combatting opportunistic and professional thieves who prey on British farmers. CESAR has proven to be an extremely effective deterrent against theft and an invaluable aid in recovery. Britain's farmer now benefit from reduced insurance premiums thanks to the 'CESAR effect'."

John Deere announced at the unveiling that they are now offering CESAR as an optional factory fit to all of their utility products for the UK market. John Deere, who already protects their extensive tractor range with CESAR, decided to take the initiative one step further due to customer demand and because of the success of CESAR in reducing tractor thefts from dealers and end users.

Kevin Howells MD of Datatag ID Limited commented after the unveiling, "I'm extremely proud that CESAR has reached another significant milestone. When we launched CESAR back in 2007 we could not have conceived of it success, in terms of adoption by leading manufacturers, or in its success in reducing theft. I'm also extremely pleased that John Deere has decided to expand their support of CESAR and introduce it as an optional factory fit for their utility products. I have every confidence that this will be as successful for John Deere's utility equipment as it has been for their tractors."

The CESAR system for the John Deere utility machines uses the same Datatag security marking technology and registration process as used on Deere's tractors.

John Deere Press Release >

Date Created: 21/01/2015

ADAM HENSON SHOWCASES HIS CESAR PROTECTED CROP SPRAYER AT LAMMA

Europe's largest agricultural show LAMMA which this year is hosted at Peterborough with over 900 exhibitors and regularly attracts over 40,000 farmers from around the country and overseas which this year, includes one of the largest crop sprayers in the UK.

TV personality Adam Henson who is a popular face in agriculture and an advocate of Datatag ID Limited and the Official CESAR Scheme has exhibited his latest CESAR marked & Datatag Protected Horsch PT200 crop sprayer at the show.

This huge unique 30 meter wide Horsch crop sprayer was CESAR marked by Datatag's own Police Liaison & Training Officer Nick Mayell.

CESAR, a proven deterrent against theft, works by giving each piece of equipment a unique and permanent identity using state of the art security marking technology.

CESAR, the official security scheme supported by the AEA and the CEA, also reached a milestone at the show reaching the 200,000 registered & protected machines, a John Deere Gator which was unveiled by Chris Wiltshire on the opening morning of the LAMMA show.

Kevin Howells MD of Datatag ID Limited commented at the show "I'm really pleased to see our security system on many leading manufacturers' machines around the show and it's always good to see a celebrity also endorsing our products. When we launched CESAR we had no idea it was going to be as successful but with our proven track record in reducing theft it is fantastic to see companies and individuals continuing to adopt the scheme."

Date Created: 21/01/2015

SUZUKI TARGET RURAL CRIME BY FITTING CESAR AS STANDARD ON ALL ATVS

With ATV theft in rural crime's top three it's no surprise that addressing the issue is a priority for the industry. Suzuki have taken a major step in protecting their customers by announcing at LAMMA, the UK's biggest agricultural show, that they will fit the industry's CESAR ATV system to their range.

The CESAR system, the official security initiative of the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA), is powered by technology from leading security specialists Datatag and figures released by the Police show a unmarked machine is 4 times more likely to be stolen.

Using Datatag's state of the art identification technologies including tamper evident warning labels, RFiD transponders, Datadots® and forensic DNA an ATV's true identity cannot be erased thus making it unattractive to potential thieves.

Datatag's class leading technology, backed up by a 24/7 call centre, has been praised by the Police for its success in reducing theft not only in agriculture but also cycle, motorcycle and power tool markets.

Chris Harrison, Sales Director of Datatag said "Our technology within the CESAR system has proved itself time and time again in the construction and agriculture markets and this forward thinking proactive step by Suzuki will have a significant impact, reducing theft of their ATVs and thereby protecting their customers."

George Cheeseman, Sales and Marketing Manager for Suzuki added "At Suzuki we take customer service seriously and just as we have in the Marine sector we are proud to be the first brand to fit as standard Datatag technology to our range of ATVs in order to protect our customers and what's more, the only ATV brand to offer this. Rural crime costs far more than just the cost of the equipment stolen and we are confident that this decision will have far reaching benefits for owners of new Suzuki ATVs."

Date Created: 21/01/2015

ADAM HENSON HAS CONTINUED FAITH IN DATATAG AND THE CESAR SCHEME

Adam Henson, a well known personality in the agricultural market, first became aware of the CESAR Scheme and the Datatag technology behind it after a television programme highlighting the growing issue of rural theft and what the industry was doing to combat it. Adam and his team were impressed with the technology behind and the benefits of the CESAR anti-theft system, which acts as a powerful deterrent against opportunistic and audacious theft in both agricultural and construction industries.

Adam asked Datatag at the time to install the system on his machinery and after a recent purchase has again shown his confidence in the official CESAR security Scheme asking Datatag's Police Liaison and Training Officer Nick Mayell to come along to his famous farm and mark his latest crop sprayer.

Adam Henson had this to say "Rural crime and machinery theft are a constant concern for the farming community and I was delighted to hear about the impact the CESAR scheme has been having to alleviate the problem since its launch back in 2007. We don't hesitate to use CESAR to help protect our machines from theft as it is a proven deterrent and has the added bonus that it helps reduce our insurance premiums."

CESAR, industry supported by the AEA, works by giving each piece of equipment a unique and permanent 'fingerprint'. Using an array of covert and overt security marking technologies including tamper evident triangular registration plates, radio frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots.

CESAR is the only scheme of its type in the world and is now recognised as an industry standard of best practice. The 'CESAR effect' has reduced overall equipment theft in the UK by 46%, increased the rate of recovery of stolen equipment by a factor of 6, and helped reduce insurance premiums on equipment. According to police statistics CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines. CESAR is widely supported by government agencies, trade associations, leading insurers and the asset finance industry as it is a proven deterrent against theft and an invaluable aid in recovery.

With the insurance industry backing substantial discounts are offered if machinery is fitted with CESAR.

You can see Adam's crop sprayer which is now protected by CESAR at the Lamma Show, 21&22 January at Peterborough Show Ground.

Date Created: 13/01/2015