CESAR IT DAYS A GROWING SUCCESS

Datatag ID, the power behind the CESAR scheme initiative, has announced the dates of the final 'CESAR IT' days in 2012.

The CESAR scheme, which was launched in 2007, has gone from strength to strength with many leading manufactures, including Massey Ferguson, John Deere, New Holland and JCB fitting CESAR as standard on equipment sold in the UK. CESAR is the most successful scheme of its type in the world with over 100,000 pieces of equipment now protected. The CESAR scheme not only aids the return of stolen equipment but also acts as a powerful deterrent against theft.

'CESAR IT' days were launched by Datatag, in conjunction with the police, as an initiative to help promote the scheme and allow farmers to bring machinery and equipment along that had not previously been fitted with CESAR. With the rise of theft in the agricultural market more and more farms are falling victim to audacious thieves with high value equipment 'stolen to order' and shipped abroad.

The final 'CESAR IT' days of 2012 have been arranged in Hampshire on the 13th and 14th December. The final days are set to be the biggest yet with over 50 pieces of equipment booked in for CESAR fitting by a fully trained and CRB vetted installer. The Hampshire events have been arranged by local the Farmwatch. Their representative Ruth Harper-Adams had this to say "There has been such a brilliant take-up of this wonderful anti-theft system and I am so pleased. We are in talks with the local Newspapers and TV stations to cover this anti-theft initiative in the Test Valley area. I just hope that the criminal fraternity, that we are constantly plagued by, may see or read about the CESAR IT event and that it will well and truly put them off."

Test Valley Farmwatch, Hampshire constabulary and the farming community are most grateful to Test Valley Borough Council for their generosity and help in subsidising a much needed scheme to prevent rural crime across the district.

Date Created: 19/12/2012

INDECO ATTACHMENTS CESAR-IT

Indeco, the leading designer and manufacturer of hydraulic attachments, has today announced that it will be fitting CESAR security and registration across its model range in 2013 on the products it sells in the UK. Indeco products, which are widely used in construction, demolition and extraction, include a full range of hydraulic rock breakers, crusher arm assemblies, pulverizers and compaction plates.

Indeco will use a special CESAR security system, developed by Datatag, that can stand up to the arduous applications that their products face on a daily basis. As with all CESAR security systems each piece of equipment will be given a unique 'fingerprint' that thieves simply cannot remove.

The theft of hydraulic attachments, particularly dipper mounted rock breakers which can cost up to £100,000, from construction and demolition sites is a common occurrence according to the police. CESAR is a proven deterrent against theft and an invaluable aid in recovery. Over 100,000 pieces of equipment are now protected by CESAR and they are 4 times less likely to be stolen than unregistered equipment. The recovery rate for stolen CESAR equipment is nearly 30% compared to less than 5% before the scheme was introduced in 2007.

John Jackson, Director Indeco (UK), comments, "I'm delighted to announce the adoption of CESAR giving our customers an additional benefit in 2013. Equipment theft causes disruption to a site, as well as the obvious financial loss. I am sure that Indeco customers will appreciate the deterrent effect of the CESAR warning triangle"

Date Created: 19/12/2012

PREVENTING RURAL CRIME IN HAMPSHIRE

A combination of dark nights and economic uncertainty becomes a recipe for an increase in rural crime, according to a South East rural watchdog. Country Land and Business Association (CLA) Regional Director Robin Edwards said: "Each year we seem to experience an increase in crime in the countryside almost as soon as the clocks go back. This year, with the potential catalysts of a fragile economy and belt-tightening, experience sadly suggests that we could see a swell of criminal offences - from fly-tipping to burglary."

In light of this the CLA has been supporting an initiative offering farmers and landowners in Hampshire the opportunity to have their machinery and equipment protected by the UK's only official ACPO approved marking scheme for agricultural machinery called the CESAR scheme, supported by Hampshire Constabulary and three Hampshire Councils.

The CESAR scheme not only helps recover stolen equipment but also acts as a powerful deterrent against theft after becoming a well-recognised brand for thieves to stay clear of.

PCSOs Patricia Gibbs and Melissa Rowell have been instrumental in securing funding of £1,000 from the three separate Hampshire districts, East Hants, Hart and Rushmore and Winchester. With a limit of two subsidised fittings per eligible customer this funding meant that the CESAR fitting cost only £60 instead of the normal £150.

On 26th November Will Dobson from Hill Place met with Datatag approved technician Tim Hollamby at his house in South Hampshire who fitted CESAR devices to his lawn mower and quad-bike.

Mr Dobson said: "Rural areas present the greatest opportunity for thieves. Isolated houses and buildings, less illumination, fewer witnesses and the ease of spotting the owner's movements all add up to an attractive target for thieves, so as farmers we need to be prepared and be aware."

Mr Hollamby said: "Responsibility can't be left to a barking farm dog. Many farmers wait for a crime to happen before they consider preventative action but we encourage business owners to take action and secure their valuable machinery before a crime occurs."

The CESAR security system, fitted to each machine, is made up of multiple components including tamper-evident labels, RFID tags, forensic DNA and microscopic Datadots. CESAR gives each piece of equipment a unique 'fingerprint' that thieves simply cannot remove. We also encourage rural landowners to take simple steps such as installing security lights and not leaving tools around or keys in vehicles, to ensure that properties are less of a target.

"Have a look around your premises now, and try to do so with a thief's eye, looking for weak spots and 'safe' areas in permanent darkness. If you feel you would benefit from further help, contact the Crime Prevention Officer at your local police station or visit the Datatag website.

Date Created: 10/12/2012

'CESAR IT' DAYS A GROWING SUCCESS

Datatag ID, the power behind the CESAR scheme initiative, has announced the dates of the final 'CESAR IT' days in 2012.

The CESAR scheme, which was launched in 2007, has gone from strength to strength with many leading manufactures, including Massey Ferguson, John Deere, New Holland and JCB fitting CESAR as standard on equipment sold in the UK. CESAR is the most successful scheme of its type in the world with over 100,000 pieces of equipment now protected. The CESAR scheme not only aids the return of stolen equipment but also acts as a powerful deterrent against theft.

'CESAR IT' days were launched by Datatag, in conjunction with the police, as an initiative to help promote the scheme and allow farmers to bring machinery and equipment along that had not previously been fitted with CESAR. With the rise of theft in the agricultural market more and more farms are falling victim to audacious thieves with high value equipment 'stolen to order' and shipped abroad.

The final 'CESAR IT' days of 2012 have been arranged in Hampshire on the 13th and 14th December. The final days are set to be the biggest yet with over 50 pieces of equipment booked in for CESAR fitting by a fully trained and CRB vetted installer. The Hampshire events have been arranged by local the Farmwatch. Their representative Ruth Harper-Adams had this to say "There has been such a brilliant take-up of this wonderful anti-theft system and I am so pleased. We are in talks with the local Newspapers and TV stations to cover this anti-theft initiative in the Test Valley area. I just hope that the criminal fraternity, that we are constantly plagued by, may see or read about the CESAR IT event and that it will well and truly put them off."

Test Valley Farmwatch, Hampshire constabulary and the farming community are most grateful to Test Valley Community Safety Partnership for their generosity and help in subsidising a much needed scheme to prevent rural crime across the district.

Date Created: 10/12/2012

MASSEY FERGUSON ADOPT CESAR SECURITY AND REGISTRATION

One of the most iconic names in British agriculture, Massey Ferguson, has announced plans to offer the official CESAR security and registration system on its range of tractors from the beginning of 2013.

Massey Ferguson, a part of the AGCO Corporation, offers a wide range of agricultural tractors from 69 to 370 hp able to tackle any job on the farm. CESAR will be fitted as standard to machines destined for the UK and Irish markets in Massey Ferguson's Beauvais factory by fully trained staff. CESAR will be available as an optional dealer fit for other MF products such as balers, telescopic handlers and combine harvesters.

Massey Ferguson's National Sales Manager for the UK and Ireland, Rob Dunk commented "We're delighted that we are now fitting CESAR to our Massey Ferguson ranges from Beauvais. The industry suffers from the theft of high value capital machinery and it is only right that as a responsible manufacturer, we take all necessary steps to help protect our customers' investments."

CESAR is the most successful scheme of its type anywhere in the world with over 100,000 pieces of equipment now protected by the familiar triangular registration plate. CESAR is a proven deterrent against theft and an invaluable aid in recovery. CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines.

CESAR is widely supported in British agriculture, including by the Agricultural Engineers Association (AEA), The Home Office, ACPO, trade associations and many major insurers who offer insurance premium discounts of up to 25% for CESAR equipped machines.

CESAR works by giving each piece of equipment a unique 'fingerprint' using a variety of high technology security marking devices, supplied by Datatag, including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®. Once CESAR is fitted, a machine is protected for life with no recurring costs.

Chris Harrison, Sales Director of Datatag, comments on the news "We're delighted that Massey Ferguson has chosen to adopt CESAR. MF is one of the best known brands in British Agriculture and the news is another powerful endorsement of an industry working together to tackle equipment theft, which remains a common problem with organised and opportunistic thieves targeting the unwary. This news, coming hot on the heels of CESAR's 100,000th registration, gives greater impetus to CESAR in the New Year kicking-off at LAMMA."

Massey Ferguson will be exhibiting CESAR equipped tractors on their biggest ever stand at the popular LAMMA show which is due to be held on Wednesday 16th and Thursday 17th January 2013 at the Newark and Nottinghamshire Showground.

For more information go to www.masseyferguson.com/emea/gb/ or www.cesarscheme.org

Date Created: 05/12/2012

RURAL CRIME WORKSHOP, MYERSCOUGH COLLEGE LANCASHIRE

Datatag ID Ltd and the Lancashire Police Constabulary joined forces in October to run a 2-day Rural Crime Workshop at Myerscough Agricultural College in Bilsborrow. Lancashire Police run a very successful farm watch scheme throughout Lancashire with around 1,000 members of the scheme in total.

The event was designed to engage with members of the rural community who are regularly targeted by criminals. DS Simon Ingham, from the Lancashire Police Stolen Vehicle Unit, and Dave Luscombe, from Datatag, presented the official CESAR scheme to a mixed audience of local rural police officers, PCSO's, farmers, other local land owners and students from the college.

CESAR, the only official equipment security and registration scheme, is widely supported in the agricultural and rural community by the Agricultural Engineers Association (AEA), leading equipment manufacturers including John Deere, JCB and New Holland, insurers and the police.

CESAR is the most successful scheme of its type anywhere in the world with over 100,000 pieces of equipment now protected by the familiar triangular registration plate. CESAR is a proven deterrent against theft and an invaluable aid in recovery. CESAR registered machines are 4 times less likely to be stolen and 6 times more likely to be recovered than unregistered machines.

CESAR works by giving each piece of equipment a unique 'fingerprint' using a variety of high technology security marking devices, supplied by Datatag, including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®. Once CESAR is fitted, a machine is protected for life with no recurring costs.

The Myerscough audience learnt that CESAR can be fitted to any piece of agricultural equipment including tractors, telescopic handlers, trailers, quad-bikes and even combine harvesters! CESAR acts as a powerful deterrent against theft and has proven to be an invaluable aid in recovery. Less than 1% of CESAR registered machines have been stolen and yet nearly 30% have been recovered, compared to less than 5% before the introduction of the innovative scheme. The audience was particularly taken with the fact that leading insurers offer insurance premium discounts of up to 25% on CESAR registered equipment.

Datatag and CESAR will be spreading the word further at the popular LAMMA show which is due to be held on Wednesday 16th and Thursday 17th January 2013 at the Newark and Nottinghamshire Showground.

Date Created: 30/10/2012

JCB BUILD 100,000TH CESAR REGISTERED MACHINE

The 100,000th machine to be fitted with CESAR security and registration rolled off the JCB Loadall production line at Rocester, Staffordshire yesterday. The JCB 541-70 Loadall was fitted with an appropriate CESAR triangular tamper evident registration plate with the distinctive alpha-numeric registration mark 10OO0O (one, zero, o, o, zero, o).

JCB was one of the early adopters of the scheme, fitting CESAR to its UK construction machines from October 2007 and to agricultural machines from January 2010. JCB built machines are a common target for professional and opportunistic criminals that prey on unwary owners and operators. Notably with the fitment of CESAR, and other anti-theft measures, the theft rate of JCB machines, has dropped markedly. In the second quarter of 2012 just 89 JCB machines were reported as being stolen compared to 188 machines in the same period of 2009, a reduction of 52%.

The milestone at JCB was witnessed by a number of people who have helped to launch and grow the scheme including Commander Steve Rodhouse, Serious Crime and Operations Directorate New Scotland Yard, who had flown to JCB, for the event, in the company's helicopter. Commander Rodhouse is a powerful advocate of the scheme and commented, "The success of the CESAR scheme is testimony to how the construction industry, working in partnership with the police, has had a dramatic effect on reducing crime. The Metropolitan Police Service is very proud to be engaged with this project, which has had a significant impact on our ability to combat the organised criminal networks targeting the industry. I congratulate JCB for being at the forefront of the support of CESAR."

CESAR works by giving each piece of equipment a unique 'fingerprint' using an array of high technology security marking devices, supplied by Datatag, including tamper evident triangular registrations plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®.

Rob Oliver, Chief Executive of The Construction Equipment Association and the man behind the development of the scheme, witnessing the 100,000th CESAR registered machine rolling off the production line commented, "CESAR has achieved what it was designed to do. Without question CESAR has reduced the rate of equipment theft and it gives the construction and agricultural industries, the police and other security agencies the upper hand in fighting organised and opportunistic criminals that target all types, all sizes and all brands of equipment. I would like to thank all the manufacturers that have adopted the scheme, the many public bodies and the police that support and promote CESAR and last but not least the AEA who enabled the power of CESAR to be unleashed in the agricultural market. 100,000 registrations in six years is a significant achievement but we've still some way to go to eradicate equipment theft. Hopefully the few remaining manufacturers of construction and agricultural machines that have chosen not to adopt CESAR so far may now do so."

The JCB Loadall, with its distinctive registration plate, will be making an appearance at the ACPO rural crime conference due to be held in Kettering on November 8th.

FURTHER QUOTES

Nick Ground, President CEA. "100,000 registrations is a great result for the CESAR scheme. CESAR has proven to reduce theft and increase recovery rates, both domestically and internationally. It is also a fantastic demonstration of how a trade association, the CEA, can benefit its members and their customers by reducing theft and consequentially the cost of insurance and policing."

Kevin Howells, Managing Director, Datatag ID Limited. "I'm delighted to be marking this significant achievement at JCB, the venue where CESAR was launched. 100,000 CESAR registrations is a testament to the effectiveness of the scheme, both as a powerful deterrent and as an important aid in recovery. The widespread adoption of CESAR, by many leading manufacturers, has caused a significant reduction in theft rates. And it has given the police an important aid that has helped the recovery rate of stolen CESAR registered equipment reach nearly 30%."

Yvette Henshall-Bell, UK & Ireland Sales Director, JCB Sales Limited and 1st Vice President of the CEA Council said: "CESAR is an important part of JCB's armoury in the fight to protect customers' products from theft. Its introduction is already paying dividends and has, without doubt, reduced the amount of equipment being stolen. With CESAR and the fitting of JCB LiveLink and immobilisers, we really are turning up the heat on thieves and today more than 80 per cent of JCB's products are equipped with some form of anti-theft device."

Superintendent Dave Holdway, Staffordshire Police. "I attended the launch of CESAR in 2007 and since then the scheme has made a significant contribution in helping the police fight construction and agricultural equipment theft. Organised criminals are attracted to equipment theft because of the high value of the items concerned. It is extremely difficult for the police to identify stolen machines unless they are registered with CESAR."

CESAR BENEFITS WITH LAUNCH OF NEW TRAINING COURSE BY DATATAG

FIRST EDI ACCREDITED COURSE AVAILABLE IN NOVEMBER

Datatag, the market leader in equipment security and registration for business and domestic use, has announced the formation of a new Training Division. The new division has announced its first course, The Plant Theft Awareness and Identification Course, which is set for 13th and 14th November 2012. The 2 day course, which will be held in Gloucester, will appeal to a wide range of personal in the police and other branches of law enforcement, including roads police, PCSOs, SOCOs, police vehicle examiners and ports and customs officers. The course is designed to be equally beneficial to loss adjusters and engineers from the insurance sector.

The new Datatag course has received accreditation from Education Development International (EDI). The aim of the course is to equip officers with the confidence and knowledge to stop, examine and deal with any piece of suspect construction or agricultural machinery effectively.

There isn't a police force in the country which hasn't felt the effects of construction and agricultural equipment theft, by professional and opportunistic thieves, over the past few years and theft rates continue to rise. Since car theft has become much more difficult, without access to the keys, professional criminals have turned their attention to softer targets including construction and agricultural machinery. As Automatic Number Plate Recognition (ANPR) technology doesn't work with this type of equipment the most effective agent to recovery, in the critical 48 hours after a theft is reported, is a confident and well trained police officer!

Bespoke 'in-house' courses are available, by request, for specific constabularies to reduce travel and subsistence costs. A full training programme for 2013 will be announced shortly that will include The Plant Theft Awareness and Identification Course at different locations around the UK and new courses designed for the police, other branches of law enforcement, the asset finance industry and the insurance industry. Course subjects will include tackling the theft of cars, vans, motorcycles, caravans and trailers and document fraud.

To book places on the November course, which costs £260.00 excluding VAT, contact Datatag via email at info@datatag.co.uk or contact AiTS directly on Tel: 01285 864650 or Email: mail@aitsuk.com

For more information go to Datatag Training

Date Created: 13/09/2012

DATATAG SUPPORT JCB TEAM 'END 2 END' CHALLENGE IN AID OF NSPCC

Datatag, the power behind the official CESAR plant security and registration scheme, supported a 4 man team from JCB Attachments in an epic Lands End to John O'Groats cycle ride in aid of the NSPCC charity.

The team, Andy Hayes, Dave Allen, John Salt and Paul Hartshorn, wore Datatag emblazoned cycling shirts as they battled the wind and rain on their way North. Dave Allen, who managed the recent adoption of CESAR by JCB Attachments, is having an exciting time recently as he carried the Olympic Torch for one leg of its relay around the UK.

Paul Hartshorn, Director and General Manager of JCB Attachments commented before the start: "Our aim is to raise £10,000 for the 'Reaching out to children in Staffordshire' appeal. This will help enable the NSPCC to purchase and refurbish a building in Stoke-on-Trent which will help the charity to provide support for vulnerable young people at risk of cruelty."

The Datatag supported team left Lands End, Cornwall, at noon on Friday June 22nd and arrived in John O'Groats at 14.45 on Saturday June 30th after cycling 960 miles.

For more information and to donate go to: JCB_End2End (@JCB_End2End)
or http://www.justgiving.com/teams/jcbattachmentsetoe

Date Created: 02/07/2012

PLANTWORX Countdown event a huge success

PLANTWORX Countdown event a huge success - over 150 delegates attend and Lord Henley, Minister for Crime Prevention made guest appearance to talk security and Plant Theft.

PLANTWORX, the new biennial construction exhibition (14th - 16th May 2013, Stoneleigh, Warwickshire) hosted a Countdown event last week, alongside the CITS (Combined Industries Theft Solutions) sixth conference, which discussed the issues surrounding the growing problem of equipment, scrap metal and fuel theft.

The Countdown event was well attended with more than 150 industry professionals, who took time out of their very busy schedules to make the pilgrimage to Stoneleigh Park - the home of PLANTWORX.

The jam-packed agenda included the announcement of the new 'Security Village', the PLANTWORX Awards for Excellence, and many guest speakers including plant man Nick Johnson, who gave a very enlightening talk on 'the best use of demonstration plots', Kevin Howells, managing director Datatag, who updated the delegates on the CESAR anti-theft scheme and Lord Henley, the Minister of Crime Prevention, who covered a number of issues including 'Plant Theft' - and what companies can do to prevent it. Henley highlighted the cost of UK Plant Theft which is in the region of £650million per year.

DC Ian Elliott representing PANIU (Plant & Agricultural National Intelligence Unit) also gave a presentation; one of the key issues highlighted was the Plant Hire Industry and how plant hire companies could do more to protect clients hiring their machines.

Kevin Howells managing director Datatag commented on the launch of the Security Village, he said, "Unfortunately we live in a society and at a time when crime is on the increase. Professional and opportunistic thieves are targeting construction sites, utility and transport infrastructure, agriculture, stealing machines, equipment, metal and fuel. The work of CITS (Combined Industries Theft Solutions) continues to be as relevant today as it was 6 years ago at its first conference. Companies now need to take security as seriously as they do safety and have the proper processes and practices in place.

"The Plantworx Security Village is an innovative approach that will showcase a wide range of practical security products and services led by CESAR, the only official equipment security scheme".

PLANTWORX exhibition director, Simon Frere-Cook said, "The Countdown event was a real success and the inspirational speakers provided food for thought for all that attended. The PLANTWORX team were overwhelmed with the support from the delegates for both PLANTWORX and the CITS conference. Every sector of our industry was represented - one of the guests commented that the 'coming together and the sharing of information' of so many industry movers and shakers was truly commendable and showed just how important PLANTWORX is to our industry. He also said that there was not another show in the calendar that could offer this support."

Amongst the guests was Ian Brown, sales director Thwaites, a keen supporter of the show from its inception and also part of the working-group who helped shape the show, he said, "We are pleased to support Plantworx and look forward to exhibiting at this important event. This latest initiative on the show calendar will provide many opportunities for all those involved in the plant world to experience innovations in the industry. The support of the CEA and its associates across our industry is setting the scene for PLANTWORX and it looks set to be a key show."

The latest PLANTWORX sales figures were also announced - the show is almost 60% sold out and nearly all of the digging demo area has been snapped up - with only 10% remaining. The show has 82 confirmed exhibitors, with more signing up daily, which include, Ammann, Auger Torque, Bomag, Case Construction, Engcon, Finning, Hyundai, JCB, Manitou, Merlo, Takeuchi, Terex, Thwaites, Volvo, and Wacker Neuson. Three stand booking were taken at the event, Trimark Europe, who have committed to a stand in the Security Village, ITS Trac Ltd, who have taken a static stand in the Dig Zone and the KHL Group of magazines who have secured their place in the Pavilion.

The very latest booking has come from Safety-Lifting Group, John Sutcliffe, technical sales adviser for the company said, "Safety-Lifting Group are looking forward to displaying our range of Fall Protection and Lifting & Materials Handling products at the first Plantworx show and think it will be an ideal platform to promote our products alongside some high profile exhibitors."

Another feature of the Countdown event was a brief presentation from Rob Oliver, the CEA's Chief Executive on the recent Construction Equipment showcase held at the Department for Business and Innovation (BIS) headquarters in London. The showcase, organised by the CEA, highlighted the importance of the UK construction equipment sector to our economy and how PLANTWORX is not just a biennial equipment showcase, but a recognised brand supporting UK construction equipment manufacturers through 'high profile' events throughout the year, and demonstrating the support from both individual companies, associations and Government representatives, including Mark Prisk MP, Minister for Business and Enterprise, who attended the event.

Commenting on the BIS CEA showcase, Faiz Ahmad, VP Sales & Marketing EMEAR, Terex Construction stated "We appreciate the proactivity of the CEA in organizing the showcase to raise the profile of construction equipment manufacturing in UK, and for the opportunity to meet with Mark Prisk MP. With over 2,000 team members in UK and a multi-million dollar sales revenue from our UK facilities, it is critically important that we seize every chance to discuss some of the challenges which we all face directly with Mr Prisk - namely recruiting, developing and sustaining talent in our sector of manufacturing when we compete with the renewable energy and oil & gas sectors; assistance in growing our export trade through improving customer access to finance; and formalizing investment."

Andrew Barker Managing Director Taylor Construction Plant Ltd, said, "An excellent initiative by BIS together with a firm personal endorsement by the Minister, Mark Prisk, provided an ideal opportunity for UK Construction equipment manufacturers to showcase their commitment to innovation and quality within their products. The Minister was keen to engage on a range of issues that were affecting the smaller manufacturers, such as TCP, with discussion around R&D tax relief, looking at the opportunities for supply into the public sector, and understanding the clearly defined savings in running costs and carbon footprint available to end users of the innovative TCP Ecolite.

The CEA have clearly worked hard to provide the best opportunity possible to showcase a range of products from differing sectors and company sizes within the construction equipment manufacturing sector."

In conclusion, the Countdown event was a huge success for all those involved, and the team would like to thank all that attended and for participating companies, who had 'table exhibits' supporting the event. Companies participating included, Enigma Vehicle Systems, Automatrics Ltd, MF Hydraulics Ltd, Box Telematics, Tracker Network UK Ltd, Ongarde CCTV, Sure-Track Europe Ltd and The Vapormatic Co Ltd.

With more than 100,000sqm of working machines, live demonstrations and site applications PLANTWORX will be the largest 'working' construction event in the UK. The inaugural event is aiming to attract at least 250 exhibiting companies and expecting more than 10,000 visitors. For more information, site plans, exhibitor list and PLANTWORX news - visit www.plantworx.co.uk.

Date Created: 01/06/2012

CEA TOAST DATATAG'S 20TH BIRTHDAY

Datatag, the leader in equipment security and registration, is celebrating its 20th birthday. As recognition of Datatag's contribution to equipment security Rob Oliver, Chief Executive of the Construction Equipment Association (CEA), presented Kevin Howells, MD of Datatag, with a beautiful 20th birthday cake. The presentation took place at the end of a busy morning at the CEA's Plantworx Countdown meeting, held in Stoneleigh Park. The inaugural Plantworx construction equipment exhibition, which includes a 'security village', will take place in May 2013 at Stoneleigh.

During its 20 year history the company has supplied millions of unique datatag's to help protect a vast range of property, equipment and vehicles of which over 90,000 are protected under the official CESAR equipment security and registration scheme which was launched by the CEA in 2007. CESAR is the most successful scheme of its type anywhere in the world.

The day's events, at Stoneleigh, included the sixth Combined Industries Theft Solutions (CITS) conference which discussed the issues surrounded the growing problem of equipment, scrap metal and fuel theft. Reflecting the importance of the issues the conference was addressed by Lord Henley, Minister for Crime Prevention from The Home Office, Kevin Howells of Datatag, DC Ian Elliot from PANIU and others.

CESAR will take centre stage in the security village at Planworx in 2013 and recognising the importance of the agricultural market Datatag will be at the CEREALS exhibition, Lincoln 13-14 June, promoting the CESAR scheme.

Date Created: 28/05/2012

CESAR AND DATATAG FEATURE IN PRESTIGOUS BIS EXHIBITION

The Construction Equipment Association (CEA) is behind the 'construction equipment industry showcase' at the Department for Business, Innovation & Skills (BIS) headquarters*. The showcase highlights how important the UK construction equipment industry is to Britain's economy and promotes the forthcoming PLANTWORX construction machinery exhibition (May 2013).

The Construction Equipment Industry is one of the UK's most dynamic sectors and contributes £8.5 billion to the UK economy. The UK is the second largest net exporter of construction equipment in the world with over 75% of products manufactured in the UK being exported to 150 countries worldwide.

Participating companies in the showcase include Cat/Perkins, CESAR/Datatag, JCB, Nylacast, Taylor Construction Plant (T.C.P), Terex and Komatsu. The showcase is inside the BIS foyer and on their forecourt. All exhibitors represent the best of British innovation and commercial success.

Datatag ID Limited, celebrating 20 years in business, supplies the sophisticated security marking devices used in all CESAR systems. CESAR, the world's most successful scheme of its type, works by giving each piece of equipment a unique 'fingerprint' using an array of high technology security marking devices including tamper evident triangular registrations plates (with a unique registration number for each machine) Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®. Over 90,000 machines are now protected by CESAR security and registration.

The showcase was visited by Mark Prisk MP (Minister of State for Business and Enterprise) on Wednesday May 16th who talked to the representatives from participating companies including Rob Oliver (CEA) and Kevin Howells, MD Datatag ID Limited, both of whom have contributed to the undoubted success of CESAR since its launch at JCB Rocester in 2007.

Datatag has lead the way for over 20 years, fighting equipment theft and helping the police prosecute offenders. Datatag security marking systems can protect everything from a laptop computer or digital camera to a £300,000 combine harvester with special systems available for trailers, quad-bikes, 4x4 vehicles and equestrian tack.
*Department for Business, Innovation & Skills, One Victoria Street, Westminster SW1, 14-25 May 2012.

Date Created: 23/05/2012

DATATAG SPONSOR RICHARD NOBLE, THE MAN BEHIND BLOODHOUND SSC

Datatag, the company behind the world's most successful equipment security and registration scheme-CESAR, helped sponsor Richard Noble OBE, pioneer of the Thrust2 programme, to attend the recent CEA 'Constructing the Future' conference.

Thrust2 held the world land speed record from October 1983 to September 1997. On October 4, 1983 the jet powered car reached a top speed of 650.88 mph and broke the record at 633.468 mph (average speed of two runs within one hour).

Noble is now the leader of the Bloodhound Project which is hailed as the engineering adventure for the 21st century! The Bloodhound SSC (Super Sonic Car) has been designed to run at speeds up to 1,050 mph. The car, which will be piloted by Wing Commander Andy Green OBE, will take part in the race to reach 1,000mph in South Africa, later this year.

Continuing the connection to construction equipment, Wing Commander Green was at the wheel of the successful JCB Dieselmax that secured the world record for a diesel-powered car in 2006 averaging over 350mph. He had previously set the world land speed record when he became the first man to go supersonic on land at over 760 mph.
The primary objective of the Bloodhound Project is to inspire the next generation to pursue careers in science, engineering, technology and mathematics by demonstrating how they can be harnessed to achieve the seemingly impossible, such as a 1,000+ mph land speed record.

Date Created: 23/05/2012

JCB TAKES THE LEAD ON CESAR MARKING FOR BREAKERS

JCB today stepped up the battle against construction equipment theft by announcing that seven models in its Hammermaster hydraulic breaker ranges are to get CESAR marking as standard. The move means JCB, which was the first major manufacturer to make CESAR standard on its construction range in 2007, is the only company to offer the anti-theft marking system on its breakers in the UK.

Paul Hartshorn, Director and General Manager of JCB Attachments, said: "This move is in direct response to our customers, who have asked us to come up with an effective anti-theft deterrent for their breakers. Theft of attachments is an ever-growing and often uninsurable problem for our customers that is having a big impact. By registering the breakers with CESAR we are aligning our hammers with the JCB carrier machines which are already protected by CESAR and Datatag technology."

Datatag has developed a special marking system to cope with the demanding application and working conditions that a hydraulic breaker will encounter. This includes a tamper evident triangular registration plate, with a unique number for each breaker. Radio frequency identification (RFID) transponders are installed on the hammer, along with uniquely numbered ultra-destruct labels with additional covert marking.

"We wanted to ensure that we had a durable security marking solution and so we developed the new system in conjunction with leading hirer Clee Hill Plant," says Chris Harrison, Datatag's Sales Director.

"We have had a security system working on Clee Hill breakers for over a year and so we're confident about the durability of the CESAR breaker system."

JCB Attachments offers a range of 15 hydraulic breakers, to suit its full line of minis, JS excavators, skid steers and backhoe loaders. CESAR will initially be offered on the HM100, HM100Q, HM140, HM140Q, HM166Q, HM266Q and the HM386Q in response to specific customer request. Additional models may be added at a later date to meet customer demand.

Every JCB Hammermaster breaker is supplied with a comprehensive fitting kit for both JCB and non-JCB machinery. All models feature an autogrease system automatically supplying lubrication to the tool. A sealed for life accumulator, floating bottom bush and a low number of moving parts make the Hammermaster breaker simple to service and easy to use.

All JCB Hammermaster breakers are covered by a comprehensive JCB warranty, and now with the standard fitting of the CESAR marking scheme, customers can have total peace of mind in the performance and security of their equipment.

Date Created: 09/05/2012

DATATAG RECRUIT VINCE WISE, EX-AVCIS (ACPO VEHICLE CRIME INTELLIGENCE SERVICE)

Datatag, the power behind the official CESAR equipment security and registration scheme and the leading supplier of 'motorcycle' security systems, has announced a strengthening of its team with the appointment of Vince Wise.

Vince, a serving police officer from 1981 until his retirement from the service this year, is well known in vehicle crime circles having worked in the National Criminal Intelligence Service, the Hampshire Vehicle Crime Desk within the Force Intelligence Bureau and AVCIS (ACPO Vehicle Crime Intelligence Service). In the latter role Vince was able to conduct in-depth investigations into equipment and vehicle crime with visits to Poland, Romania, Kenya, Tanzania and South Africa. Vince was instrumental in recovering millions of pounds worth of high-end vehicles, agricultural and construction equipment.

Datatag, which is celebrating 20 years in business this month, is an official sponsor of British Superbikes and the British Supersport Championship.

In his new role Vince will work directly with the police, crime prevention organisations and the insurance and asset finance industries to raise the level of awareness and increase the level of detection of vehicle enabled crime. Vince will also plan and present special training courses to disseminate proven vehicle identification techniques for traffic police. An advanced course for specialist vehicle examiners will be available from Datatag in the coming weeks. Further training courses will be available to insurance underwriters and claims officers, asset finance underwriters and fraud investigators. Datatag's unique and specialised training courses are a huge assistance to commerce in helping them identify asset identity and document fraud, which in turn helps reduce insurance premium rises.

Datatag's Sales Director Chris Harrison commented "This is a great appointment and we welcome Vince on board. This shows our commitment to provide a holistic approach in supporting crime prevention and police in terms of not only infrastructure but key expertise that can be fed back to law enforcement internationally"

Datatag's new Police Liaison and Training Officer commented "For years I have seen Datatag grow as a company. I have been impressed by its enthusiastic management with a strong sense of direction and the displaying of a 'can do' culture. When I was invited to join the team, and having an insight to its future, I knew instantly it was where I wanted to be to build a second career".

Datatag and CESAR will be at the CEREALS exhibition, Lincoln 13-14 June.

Date Created: 09/05/2012

CESAR (The Official Construction & Agricultural Security and Registration Scheme)

CESAR is a unique equipment security and registration scheme designed to reduce equipment theft, help the police and insurance companies' recover stolen equipment, and prosecute offenders.

Equipment theft is a huge problem across Europe. The European Rental Association (ERA) estimates that the value of stolen equipment, in the EU is now in excess of €600 million p.a. Industry estimates put the total cost of equipment theft, including lost time, administration, and higher insurance premiums at close to €2 billion p.a. and the problem is getting worse with professional and opportunistic thieves targeting construction equipment.

Launched in 2007 CESAR is now the most successful scheme of its type anywhere in the world with over 75,000 machines registered on the scheme. The British Home Office, the UK police, INTERPOL, EUROPOL, the ERA, and the insurance and equipment finance industries fully support CESAR. Major equipment manufacturers that fit CESAR as standard, on machines for the UK market, include Manitou, John Deere, JCB, New Holland, CAT (through dealer Finning), Doosan, Kubota, Valtra, and Gehl. CESAR protects construction, agricultural, and industrial equipment from the smallest hand guided compaction plate up to a 30 tonne excavator.

CESAR has now gained full support in the Netherlands with acceptance by the AVc foundation and the Dutch police after a very successful pilot programme was completed in 2011. Datatag NL, the Dutch arm of Datatag ID Ltd, will officially launch CESAR in Holland in July 2012.

CESAR works as a powerful deterrent against theft and an invaluable aid in recovery. CESAR security marking gives each machine a unique 'fingerprint' using an array of high technology security marking devices including tamper evident triangular registrations plates (with a unique registration number for each machine) Radio-frequency identification (RFID) transponders, forensic liquid DNA, and microscopic Datadots®.

Professional and opportunistic thieves know that the highly visible triangular registration plate makes a machine 'too hot to handle'. CESAR registered machines are 4 times less likely to be stolen than unregistered machines! If a CESAR registered machine is stolen, once the police and CESAR are notified, the machine details are circulated to approximately 188 countries through EUROPOL and INTERPOL. The recovery rate for stolen CESAR registered machines is over 32%, 6 times more than the average recovery rate before the introduction of the scheme. Datatag, the technology and service provider, is the only commercial company that provide such a service.

Equipment finance companies and leading insurers know that CESAR is a proven deterrent against theft, which is why they support the adoption of the scheme. Many leading insurance companies give insurance premium discounts of up to 20% for CESAR registered machines, a significant customer benefit.

CESAR has many benefits for the owners and operators of equipment:
• Reduced risk of theft
• Improved safety for staff
• Reduced risk of disruption to work flow
• Lower insurance premium discounts

CESAR benefits equipment manufacturers:
• Their customer benefits from the above
• Manufacturers demonstrate their concern for the industry and society
• Reduced risk of machines being illegally exported to territories where they'll not supported or where they don't meet homologation requirements

CESAR benefits equipment finance companies
• Lower risk of equipment theft
• Customers less at risk of additional costs
• Wholesale financing stock checks (improved asset management)

CESAR benefits insurance companies
• Risk of theft reduced and hence lower costs
• Improved rate of recovery of stolen machine
• Good return on investment
• Insurers are able to lower premiums and reward manufacturers and customers who fit CESAR

See the web site at www.cesarscheme.org for more details.

Date Created: 14/02/2012

NEW HOLLAND ADOPT AND PROMOTE CESAR AT LAMMA

Full-line equipment manufacturer New Holland will exhibit its tractors, to the public, equipped with CESAR security registration for the first time at LAMMA, Newark January 2012.

New Holland announced in December that it plans to fit CESAR security systems as standard to machines manufactured in its Basildon, Essex plant from January 2012. Machines to be equipped and registered with CESAR, which acts as a powerful deterrent against theft and an invaluable aid in recovery, include the award-winning T6 and T7 series tractors destined for the UK.

CESAR, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme, of its type, in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 11 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms.

Commenting on the announcement, Chris Harrison Sales Director of Datatag ID Limited, had this to say, "I'm delighted that New Holland has adopted CESAR and that machines rolling off the Basildon production lines for British farmers will be more secure as a result. Sadly, rural crime is still on the increase with around £1m worth of agricultural equipment stolen every week. CESAR is a proven deterrent against theft, but the benefits don't stop there, as many leading insurers offer insurance premium discounts on CESAR registered machines. I'm sure that New Holland customers will appreciate the benefits of this initiative by a world class manufacturer."

New Holland recently confirmed its industry leading status as a full-line equipment manufacturer by winning five Agritechnica silver medals, at the international show, in the three key business segments: tractors, harvesting equipment, and speciality machines.

Richard Spencer, Marketing Manager for New Holland in the UK and Ireland added,
"At New Holland we put the customer at the heart of everything we do. Providing this industry-leading solution to our customers, in conjunction with Datatag, is a crucial step in providing farmers with a robust defence against the real threat of equipment theft."

See the web site at www.cesarscheme.com for more details.

Date Created: 14/02/2012

DATATAG TACKLE INCREASING RURAL CRIME WITH A NEW COMPREHENSIVE SOLUTION 'TOTAL FARM PROTECTION'

Rural crime costs UK farmers over £50 million a year, according to a survey conducted by NFU Mutual, up 17% year on year. The top five most stolen items are tools, quad bikes, tractors, oil and diesel, and metal. The number of tractor theft claims dealt with by NFU Mutual rose by 8%, whilst the cost of claims increased by a massive 21% reflecting the trend for thieves to steal high value tractors. The police report that most tractor thefts are by organised gangs with equipment 'stolen to order' for export to Eastern Europe, Africa, and the Middle East.

Datatag ID Limited, the power behind the world's most successful equipment security and registration scheme-CESAR, is tackling the issue of increased rural crime with the launch of a new comprehensive total farm protection system.

Incorporating an array of high technology security marking devices including Radio-frequency identification (RFID) transponders, forensic liquid DNA, microscopic Datadots®, and, UV stealth etching technology the new Datatag system can protect what thieves are looking for including tractors, telescopic handlers, quad bikes, tools, trailers, 4x4 vehicles, and farmhouse valuables.

The Datatag security marking system gives each piece of equipment a unique 'fingerprint' that thieves simply cannot remove. Total farm protection security marking acts as a powerful deterrent against theft and an invaluable aid in recovery. Criminals recognise Datatag and CESAR instantly and regard marked equipment as 'too hot to handle'.

The Datatag total farm protection security marking system, which can protect 7 major pieces of equipment and dozens of smaller items, consists of:

• 2 CESAR systems for tractors or telescopic handlers
• 1 Compact CESAR system for a quad bike or ATV
• 1 CESAR attachment system for an agricultural attachment like a muck rake or bucket
• 1 Datatag 4x4 system for any make of 4x4 vehicle
• 1 Datatag trailer system for an agricultural trailer or horse box
• 1 Datatag home/farm marking system
• 1 Datatag power tool system

The recommended retail price (RRP) of the new system is £929.40 (excluding VAT). The price includes installation by a trained, CRB vetted, technician.

The Datatag security marking system is convenient to install with a minimum of fuss. Datatag has a network of fully trained, and CRB checked, installers across the UK who can quickly protect a farm, the family home, and equipment. Proof of ownership and the original registration documents are required for vehicles protected under the CESAR scheme.

CESAR, the only official UK equipment security and registration scheme, became the most successful and widely used scheme, of its type, in the world in 2011. Now just 12 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate soon became a familiar site on farms on market leading equipment from Manitou, Merlo, JCB, and John Deere amongst others.

With rural crime on the increase, the deterrent effect of the Datatag system and CESAR registration is a sensible precaution to protect the farm and family home and a sound business decision to minimise the risk of theft and the cost of the disruption caused by loosing an essential piece of equipment.

See the web sites at www.datatag.co.uk or www.cesarscheme.com for more details.

Date Created: 14/02/2012

ZETOR ADOPT CESAR ACROSS THE BOARD FOR 2012

Leading tractor manufacturer Zetor has announced that it will be fitting CESAR security systems as standard to its machines for the UK market from January 2012.

Commenting on the announcement Chris Harrison, Sales Director of Datatag ID Limited, the supplier of CESAR security technology, had this to say, "I'm delighted that Zetor has adopted CESAR and that many new machines will be more secure as a result. Sadly, rural crime is still on the increase, with tractor thefts up 8% year on year. CESAR is a proven deterrent against theft and an invaluable aid in recovery. I'm sure that Zetor's many customers will appreciate the benefits of CESAR security and registration including insurance premium discounts from the leading agricultural equipment insurers."

CESAR, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme, of its type, in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 12 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms on machines ranging from quad bikes to telescopic handlers and tractors both large and small.

Zetor has recently supplied Dorset Police with its latest tool to tackle rural crime, a 3.5 tonne Zetor Proxima tractor. The tractor in full police livery, complete with flashing blue lights, is on loan to Dorset Police from Zetor at no cost to the taxpayer. As part of Operation Countryside the tractor is being used to raise awareness of rural crime across Dorset at a range of shows and events.

John Howden, Managing Director of Zetor UK Limited, comments: "Zetor UK is pleased to be part of this innovative venture launched by Dorset Police. We feel that any project aimed at saving the farming community from unnecessary costs and avoidable worries, mirrors our ethos. With this in mind, fitting CESAR as standard on all our products sold into the UK was a logical next step. CESAR is a proven deterrent against theft and an added benefit to our customers who now have the opportunity to reduce their insurance premiums because of the CESAR fitment."

Further information, from both Zetor and CESAR, will be available to famers at the popular LAMMA agricultural equipment show (Newark Showground January 18th and 19th 2012).

See the web site at www.cesarscheme.com for more details.

Date Created: 14/02/2012

CESAR CONQUERS THE WORLD

CESAR, the only official equipment security and registration scheme in the UK, was launched into agriculture at the Tillage exhibition in September 2009, after endorsement from the Agricultural Engineers Association (AEA). Now, just 27 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture, making CESAR the most successful scheme of its type anywhere in the world. The distinctive CESAR triangular registration plate is now a familiar sight on British farms acting as a powerful deterrent against theft and an invaluable aid in recovery.

CESAR, which is fitted as standard by leading manufacturers including New Holland, John Deere, McCormick, Valtra, Zetor, JCB, and Manitou, can protect all types of agricultural equipment from mowers and quad bikes to high-horsepower tractors and combines. Equipment fitted with CESAR can attract insurance premium discounts of up to 12.5% from leading insurers including NFU Mutual.

Agricultural equipment theft is a huge problem and one that is growing. The statistical evidence indicates that specific types of rural crime are increasing, led by the theft of expensive tractors. Figures compiled by the Met Police's Plant and Agricultural National Intelligence Unit (PANIU) show a 22% year on year increase in tractor thefts. Equipment theft is largely the work of organised criminal networks that 'steal to order' and ship the machines around the world within hours of them being stolen. However, opportunistic thieves are also a problem, particularly with smaller equipment like quad bikes and trailers.

According to figures released by the NFU Mutual, the major rural insurer, the costs of equipment theft to farmers are up 26% in England, 57% in Scotland and 28% in Northern Ireland.

With the increasing sophistication of organised criminal gangs and the challenges of policing a rural environment, it is clear that the police cannot cope alone and that the agricultural community has to take sensible precautions and adopt 'best practice' to minimise the very real risk of equipment theft.

Datatag ID Limited, the power behind the CESAR scheme, is tackling the issue with the launch of a new comprehensive 'total-farm security marking system'.

Incorporating an array of high technology security marking devices including Radio-frequency identification (RFID) transponders, forensic liquid DNA, microscopic Datadots®, and, UV stealth etching technology the new Datatag system can protect what the thieves are looking for including tractors, telescopic handlers, quad bikes, tools, trailers, 4x4 vehicles, and farmhouse valuables.

The Datatag security marking system gives each piece of equipment a unique 'fingerprint' that thieves simply cannot remove. The 'total-farm security marking system' acts as a powerful deterrent against theft and an invaluable aid in recovery. Criminals recognise Datatag and CESAR instantly and regard marked equipment as 'too hot to handle'.

The Datatag 'total-farm security marking system', which can protect 7 major pieces of equipment and dozens of smaller items, consists of:

• 2 CESAR systems for tractors or telescopic handlers
• 1 Compact CESAR system for a quad bike or ATV
• 1 CESAR attachment system for an agricultural attachment like a muck rake or bucket
• 1 Datatag 4x4 system for any make of 4x4 vehicle
• 1 Datatag trailer system for an agricultural trailer or horse box
• 1 Datatag home/farm marking system
• 1 Datatag power tool system

The recommended retail price (RRP) of the new system is £929.40 (excluding VAT). The price includes installation by a trained CRB vetted technician.

The Datatag 'total-farm security marking system' is convenient to install with a minimum of fuss. Datatag has a network of fully trained and CRB checked installers across the UK who can quickly protect a farm, the family home, and equipment. Proof of ownership and the original registration documents are required for vehicles protected under the CESAR scheme.

See the web site at www.cesarscheme.com for more details.

Date Created: 14/02/2012

DERBYSHIRE POLICE PROMOTE CESAR

Derbyshire Constabulary, in an innovative initiative, are promoting the CESAR scheme which acts as a powerful deterrent against equipment theft and an invaluable aid in recovery. The initiative, organised by PC Sarah Sims, saw Derbyshire officers and staff from Datatag, the company behind the CESAR scheme, promoting 'good practice' at the busy Bakewell livestock market, Monday January 9th. This exercise will be repeated on the next 3 market days, Monday January 16th, 23rd, and 30th.

Equipment theft from British farms is a huge problem with the NFU Mutual reporting that thefts have increased to £49.7 million a year. Professional and opportunistic thieves prey on farmers who leave equipment unattended or in unsafe circumstances. The police actively encourage farmers to take sensible precautions to safeguard their equipment.

CESAR, the only official equipment security and registration scheme in the UK, was launched into agriculture at Tillage in September 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms. Now, just 27 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture, making CESAR the most successful scheme of its type anywhere in the world.

CESAR, which is fitted as standard by leading manufacturers including New Holland, John Deere, JCB, and Manitou, can protect all types of agricultural equipment from mowers and quad bikes to high-horsepower tractors and combines. Equipment fitted with CESAR can attract insurance premium discounts of up to 12.5% from leading insurers including NFU Mutual.

Date Created: 19/01/2012