News
News Archive 2011
NEW HOLLAND ADOPT CESAR FOR T6 AND T7 RANGES
Full-line equipment manufacturer New Holland has announced that it will be fitting CESAR security systems as standard to machines manufactured in its Basildon, Essex plant from January 2012. Machines to be equipped and registered with CESAR, which acts as a powerful deterrent against theft and an invaluable aid in recovery, include the award-winning T6 and T7 series tractors destined for the UK.
CESAR, the only official equipment security and registration scheme in the UK, became the most successful and widely used scheme, of its type, in the world at the beginning of 2011 after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 11 months later, the number of cumulative machine registrations has topped 70,000 units, of which 32,000 machines are working in British agriculture. Launched into agriculture at Tillage 2009, after endorsement from the Agricultural Engineers Association (AEA), the distinctive triangular registration plate is now a familiar sight on British farms.
Commenting on the announcement, Chris Harrison Sales Director of Datatag ID Limited, had this to say, "I'm delighted that New Holland has adopted CESAR and that machines rolling off the Basildon production lines for British farmers will be more secure as a result. Sadly, rural crime is still on the increase with around £1m worth of agricultural equipment stolen every week. CESAR is a proven deterrent against theft, but the benefits don't stop there, as many leading insurers offer insurance premium discounts on CESAR registered machines. I'm sure that New Holland customers will appreciate the benefits of this initiative by a world class manufacturer."
New Holland recently confirmed its industry leading status as a full-line equipment manufacturer by winning five Agritechnica silver medals, at the international show, in the three key business segments: tractors, harvesting equipment, and speciality machines.
Agritechnica also saw the preview of the new, Basildon built, New Holland T6 range of tractors, with models from 120hp to 175hp. Fitting CESAR to the T6 range will further enhance the exceptional cost savings achieved with this new range.
Richard Spencer, Marketing Manager for New Holland in the UK and Ireland added,
"At New Holland we put the customer at the heart of everything we do. Providing this industry-leading solution to our customers, in conjunction with Datatag, is a crucial step in providing farmers with a robust defence against the real threat of equipment theft."
There was a sneak preview of the new T6 in the UK at the National Agricultural Association of Contractors (NAAC) conference held in Peterborough on December 8th 2011. New Holland has enjoyed a long-standing relationship with the NAAC and recognising the importance of this Association Datatag has recently become a full member.
Further information, from both New Holland and Datatag, will be available at the popular LAMMA show, due to be held at the Newark Showground on January 18th and 19th 2012.
See the web site at www.cesarscheme.com for more details.
Date Created: 12/12/2011
DATATAG AT THE INFRASTRUCTURE SHOW
Datatag, the power behind the official CESAR scheme and a supplier of vehicle security systems, used the New Civil Engineer Hi-Tech Zone at the Infrastructure Show, NEC Birmingham, to explain the many benefits of 'total site protection', a comprehensive new solution to the growing problem of equipment theft from construction sites.
Incorporating an array of high technology security marking devices including Radio-frequency identification (RFID) transponders, forensic liquid DNA, microscopic Datadots®, and, UV stealth etching technology the new Datatag 'total site protection' system can protect just about anything that thieves are likely to steal. This includes mini-excavators, telescopic handlers, backhoes, dipper and loader end attachments, all terrain vehicles, hand operated power tools, computers, surveying equipment, 4 x 4 and LCV vehicles, and trailers.
Construction equipment theft is a huge problem and theft, by organised gangs, opportunistic thieves, and even employees, is on the increase. A survey, conducted by the Chartered Institute of Building in the UK, shows that over 63% of respondents have experienced theft from construction sites on a monthly basis. The survey identified that tools, small plant, and heavy plant are all at risk with the vast majority of respondents having first-hand experience of theft. The survey showed that tools (82.8%) and small plant (68.6%) are most at risk but that even heavy plant theft is common (28.8%).
The Datatag security marking system gives each piece of equipment a unique 'fingerprint' that thieves simply cannot remove. The 'total site protection' system acts as a powerful deterrent against theft and an invaluable aid in recovery. Datatag and CESAR are well known to criminals who regard marked equipment as 'too hot to handle'.
The Datatag 'total site protection' system can protect any number of pieces of equipment and dozens of smaller items as the system incorporates a number of packages structured to protect specific types of equipment. The packages include:
• CESAR system for operated construction equipment over 1 tonne
• Compact CESAR system for small construction equipment and hand guided plant like compaction plates
• CESAR attachment system for dipper and loader end attachments including hydraulic breakers
• Datatag power tool system
• Datatag 4 x 4 system for any make of 4 x 4 vehicle
• Datatag trailer system
• Datatag computer/equipment marking system
All the above can be installed by a Datatag trained and CRB vetted technician.
The Datatag 'total site protection' system is convenient to install with a minimum of fuss. Datatag has a network of fully trained and CRB checked installers across the UK who can quickly protect a construction site's valuable and critical equipment. Proof of ownership and the original registration documents are required for machines and vehicles protected under the CESAR scheme.
CESAR, the only official UK equipment security and registration scheme, became the most successful and widely used scheme in the world at the turn of the year after achieving 15,000 registrations in 2010 taking the cumulative figure to 40,000. Now, just 10 months later, CESAR has achieved another 25,000 registrations, bringing the total number of machine registrations to 65,000!
With crime on the increase, the deterrent effect of the Datatag 'total site protection' system is a sensible precaution to protect employees from the threat of theft and a sound business decision to minimise the risk of theft and the cost of the disruption caused by loosing an essential piece of equipment.
See the web sites at www.datatag.co/totalsite/ or www.cesarscheme.com for more details.
Date Created: 21/10/2011
INDUSTRY LEADERS DATATAG AND TRACKER ANNOUNCE SECURITY PARTNERSHIP
New 'One-Stop Shop' for Installation Service at CEREALS 2011
TRACKER, the UK leader in stolen vehicle recovery, was appointed in May by Datatag, on behalf of the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA), as a service provider for CESAR - the official construction and agricultural equipment security and registration scheme. And now the 2 market leaders are promoting CESAR at CEREALS 2011, being held this year near Lincoln.
Kevin Howells, Managing Director of Datatag, had this to say at the announcement, "I'm delighted to have TRACKER on-board, supporting the official CESAR Scheme, who are able to offer equipment owners a comprehensive and an effective solution to the growing problem of theft by organised gangs. The Datatag system and CESAR Scheme are proven deterrents against theft and powerful aids to identification and recovery. The TRACKER products compliment equipment registration and security marking perfectly."
TRACKER will now be able to offer construction and agricultural machinery owners a one-stop service to fit CESAR and TRACKER at the same time -saving time as well as increasing the security on their valuable equipment. Many leading insurers are now offering insurance premium discounts of up to 25% for the combination of CESAR and a TRACKER system, meaning the investment in a TRACKER unit and CESAR is quickly recovered.
Stephen Doran, managing director of TRACKER comments, "As industry leaders in stolen vehicle recovery, the partnership with Datatag is a perfect fit. The theft of plant machinery is a huge problem in the UK. An estimated £1 million worth of construction and agricultural equipment is stolen every week, and 92%* of this is never recovered. The partnership allows us to tackle the issue head on and provide the first line of defence for equipment owners."
TRACKER recovers a staggering 68 per cent of stolen plant machinery within 24 hours of the stolen vehicle recovery (SVR) device being activated and 10 per cent of those are recovered within just one hour. Over the past 5 years, TRACKER has recovered more than £15 million worth of plant machinery and equipment.
TRACKER's products are operated by all 52 UK police forces in the UK. Using unique Very High Frequency (VHF) radio technology, police can track a stolen vehicle even if it is being transported in a van, hidden in a shipping container or parked underground. This is unique, unlike competitors' GPS-only systems that rely on being able to see the sky to determine the location of a stolen vehicle.
A machine registered with CESAR is fitted with a number of tamper evident registration plates and with its own unique identification and registration number. Along with this, a number of Radio-Frequency Identification (RFID) transponders are hidden throughout the machine. There are also has patches of forensic liquid DNA painted on to the machine in a number of locations. When registered with CESAR, a machine is also placed on Datatag's secure database which gives the police and other official agencies access to the registration information around the clock to aid identification and recovery.
Supported by the Home Office, the Construction Equipment Association, and the Agricultural Engineers Association, CESAR is a powerful and proven deterrent against construction and agricultural machinery theft, and an invaluable aid in recovery. CESAR registered machines are 6 times less likely to be stolen and over 4 times more likely to be recovered than non-registered machines. Thanks to CESAR the overall recovery rate, for stolen machines has risen from under 5% to over 8% with over 31% of stolen CESAR registered machines now recovered.
Doran concludes, "By working hand in hand with Datatag to fit CESAR and a TRACKER system, we can help equipment owners protect their assets and work towards eradicating this serious crime."
For more information go to:
www.cesarscheme.org or www.tracker.co.uk
Date Created: 30/06/2011
DATATAG RAISES FUNDS FOR HELP FOR HEROES
Datatag, the power behind the official UK plant security and registration scheme CESAR and sponsor of Michael Caine in the 2011 Porsche Carrera Cup GB, raised hundreds of pounds for the Help for Heroes Charity at the Agricultural Engineers Association (AEA) AGM by donating 2 VIP hospitality tickets to the Brands Hatch round of the British Touring Car Championship and Porsche Carrera Cup.
The winner of the charity auction was Mr Colin Doe Managing Director of Ernest Doe, the leading agricultural and construction equipment dealers.
Caine, runner up in the championship in 2008 and 2010, is a proven front-runner. Michael will drive a Motorbase Performance prepared Porsche 911 GT3 Cup car this year. The Porsche Carrera Cup GB is at the very pinnacle of British motor racing. The championship comprises 2 races at each of 10 rounds, from Thruxton in the South West to Knockhill in Scotland, as part of the British Touring Car Championship tour.
Kevin Howells, Managing Director of Datatag handed over the tickets to Colin Doe at the AGM with Private Derek Derenalagi who has been helped by the charity after being severely injured whilst serving in Afganistan.
Private Derenalagi was thrown from his army Land Rover after it hit a mine in Afghanistan. Paralyzed at the side of the road, medics immediately pronounced him dead. He wasn't, but the damage to his once fit and healthy body was so bad that it was necessary to amputate both his legs. It was a disaster for someone who thrived on being active. He was a keen rugby player, who once played competitively in his homeland, Fiji, as well as for the British Armed Forces team. The explosion took place over two years ago. And today, you wouldn't even notice anything had happened to 35-year-old Derek, if it wasn't for the metal prosthetic limbs below his knee. One of the first British soldiers to benefit from services charity Help for Heroes, Derek was hand-picked for his natural athletic prowess to go to a training camp in America and assess his potential as a future Paralympic athlete.
Kevin Howells commented after making the presentation; "I've been aware for some time of the excellent work carried out by Help for Heroes and so I'm delighted that we've been able to raise money for such a worthy and necessary cause."
Rounds 3 & 4 of the 2011 PCC GB, in which the Datatag sponsored car will compete, will be held at Donington Park on April 16th & 17th.
For more information go to www.datatag.co.uk
Date Created: 26/05/2011
CESAR DRAWS A CROWD IN LAS VEGAS
Construction equipment theft is a growing problem in the USA. Insurance sources say theft costs construction companies up to $1 billion per year in lost assets. Professional thieves see construction equipment theft as a low-risk, high-reward opportunity. Typically, the risk of being caught is low because equipment is difficult to trace and is often located on remote, unsecured jobsites.
As a result Datatag, the market leading security products provider and the power behind the official UK plant security and registration scheme-CESAR, got an excellent reception at Conexpo 2011 (Las Vegas March 22-26). CESAR is the most successful and widely used machinery security and registration scheme in the world with over 45,000 registrations. Visitors to the Datatag booth included managers from equipment manufacturers, rental houses, and insurance and finance companies.
CESAR is a proven deterrent against theft and an invaluable aid in recovery. With over 31% of stolen CESAR registered recovered its no wonder that the insurance industry and leading manufacturers are behind the scheme.
CESAR is now fitted on production lines in the UK, Germany, and the USA by leading manufacturers including John Deere, CAT (through dealer Finning), JCB, Bobcat, Gehl, and Manitou.
CESAR gives each machine a unique, and multi-layered, 'fingerprint' that thieves cannot remove. The unique equipment registration number, given to each machine that appears on triangular, tamper-evident, registration plates on the machine gives the police, and other official agencies, the means to identify and recover stolen machines, even if the manufacturer's identity plates have been removed.
Datatag, encouraged by the positive reception that CESAR received at Conexpo, is know looking for an American partner to develop the huge potential in the North American construction and agricultural machine markets.
See the web site at www.datatag.co.uk for more details.
Date Created: 23/05/2011
CESAR ROLLS INTO LAS VEGAS
Datatag, the market leading security products provider and the power behind the official UK plant security and registration scheme-CESAR, is using the giant Conexpo exhibition (Las Vegas March 22-26) to introduce the CESAR equipment security and registration scheme to interested parties in the USA. Datatag will target equipment manufacturers, trade associations, and the insurance industry during the 5 day show.
CESAR is the most successful and widely used machinery security and registration scheme in the world, with over 15,000 registrations in 2010 and over 45,000 cumulative registrations, since the scheme's inception in 2007.
CESAR is a proven deterrent against theft and an invaluable aid in recovery. Since the adoption of CESAR in the UK equipment recovery rates have increased from below 5% to over 8%. With over 31% of stolen CESAR registered recovered its no wonder that the insurance industry and leading manufacturers are behind the scheme.
CESAR is now fitted on production lines in the UK, Germany, and the USA by leading manufacturers including John Deere, CAT (through dealer Finning), JCB, Bobcat, Gehl, and Manitou.
CESAR gives each machine a unique, and multi-layered, 'fingerprint' that thieves cannot remove. The unique equipment registration number, given to each machine that appears on triangular, tamper-evident, registration plates on the machine gives the police, and other official agencies, the means to identify and recover stolen machines, even if the manufacturer's identity plates have been removed.
Construction equipment theft is a growing problem in the USA, the insurance industry say theft costs construction companies up to $1 billion per year in lost assets. Professional thieves see construction equipment theft as a low-risk, high-reward opportunity. Typically, the risk of being caught is low because equipment is difficult to trace and is often located on remote, unsecured jobsites. Since construction equipment carries a high price tag, the rewards for thieves are high.
CESAR provides equipment owners with a cost-effective means of protecting their equipment and their businesses from theft.
CESAR can be used to protect construction equipment large and small, from a 30 ton excavator to a hand held drill. 3 different Datatag security kits are available for operated equipment (small skid-steer loaders and above), hand held and guided equipment including drills, saws, compaction plates, and breakers and dipper and loader-end attachments.
The unique CESAR fingerprint is made up of 3 different Datatag security technologies, each contributing to the machine's unique, and permanent, identity. Firstly, the machine is fitted with 2 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of Radio Frequency Identification (RFID) transponders, each the size of a grain of rice, are hidden in the machine each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the naked eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine.
The final element is machine registration. The machine and owners details are registered for life. The secure Datatag database, which contains the data, gives the police and other official agencies 24/7 access to the registration information, which is an important aid in identification and recovery.
Datatag's security experts will be on-hand throughout Conexpo in booth C-4133 to discuss the many benefits of this innovative and successful scheme.
Date Created: 10/03/2011
VOLVO MINIS CESAR MARKED
Volvo Construction Equipment announced, at the opening of the Executive Hire Show, that 4 of its range of mini- excavators will be protected with CESAR security and registration. Construction machines are now 4 times more likely to be stolen than a car in the UK and mini-excavators are the most commonly stolen type, with over 800 stolen in the past 2 years, and so the move is a logical one!
From mid-February the Volvo EC15C, 17C, 18C, and 20C machines, from 1.5t to 1.9t, will be protected with CESAR registration and an Enigma P2 tracking system. This step brings the Volvo mini's up to Thatcham 3 star rating qualifying the machines for insurance premium discounts.
CESAR is the most successful machinery security and registration scheme in the world, with over 45,000 registrations, including 15,000 in 2010, the highest year ever. CESAR has wide support in the construction market from the Construction Equipment Association (CEA), the Home Office, and ACPO. Major insurers supporting CESAR include NFU Mutual, Aviva, Zurich, Allianz, RSA, QBE, NMU, MSIG, and HSB Engineering Insurance Ltd.
CESAR is a powerful deterrent against theft. In 27 months, October 2008 to December 2010 inclusive, only 286 CESAR registered machines were stolen out of 12,255 reported thefts. And of these 89 have been recovered giving a recovery rate of 31.1% compared to just 7.6% for non-registered machines, an advantage to CESAR of 4.1:1.
CESAR is made up of 4 elements that incorporate 3 different Datatag security technologies, giving each machine a unique 'fingerprint'. Firstly, the machine is fitted with 4 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, lifetime machine registration, on Datatag's secure database, which gives the police and other official agencies 24/7 access to the registration information which is an important aid in identification and recovery.
A Volvo 'mini' is now as safe as a car with CESAR?
CESAR is a proven deterrent against theft and a cost effective investment, go to the web site at www.cesarscheme.org for more information.
Date Created: 25/02/2011
CO-OPERATIVE FARMS EMBRACE CESAR
The Co-operative farms around 50,000 acres of land in England and Scotland and has over 100 years of farming expertise, having been farming since 1896 when it bought its first farm to grow potatoes for its shops.
Co-operative Farms operate a fleet of some of the most advanced machinery available and it was an early adopter of 'minimal cultivation' practices, and wide tramline width self-propelled sprayers. The Co-operative has also harnessed technology to care for the environment. As environmental concerns heighten it was the first farming business to take positive steps to address this and train other farmers.
And now the Co-operative has announced another positive step, this time to safeguard its extensive fleet of equipment from the threat of theft. Christine Tacon, Managing Director of Co-operative Farms, has placed an order with Datatag ID Limited, the supplier of the advanced security system used in CESAR, to safeguard over 150 pieces of agricultural machinery with CESAR security and registration. Equipment theft, particularly from the rural community, is on the increase. Police figures show that in the last 2 years 11,174 construction and agricultural machines were stolen in the UK, over 107 machines per week! Insurance industry sources value the total cost of equipment theft at up to £1billion p.a.
Kevin Howells, Managing Director of Datatag ID Limited and an expert on equipment security and registration commented on the announcement: "We're delighted that the Co-operative has taken the positive step of using the official CESAR scheme and Datatag technology to protect all of their equipment across the United Kingdom especially at a time when equipment theft, particularly from farms, is on the increase. The Co-operative has a reputation, in agriculture, for being leaders, innovative, and caring and with this move they are setting another example of 'best practice' within the agricultural industry as well as warning criminals and their networks not to risk stealing any of the Co-operative machinery."
CESAR is promoted by the Agricultural Engineers Association (AEA) and many of their members, including JCB, John Deere, Landini, McCormick, Manitou, and Merlo, fit CESAR as standard on new equipment supplied in the UK. Chris Evans, the AEA's Chief Economist, had this to say: "The news that the Co-operative has adopted CESAR is very welcome. The agricultural industry and community has to work together to tackle organised crime and the threat of equipment theft. Our message to those dragging their feet over this issue is 'wake-up' and act in the interests of your customers and the wider community."
CESAR is the most successful machinery security and registration scheme in the world, with over 40,000 registrations. CESAR has wide support in the agricultural market from the Agricultural Engineers Association (AEA), the Home Office, ACPO, and major insurers including NFU Mutual, Aviva, Zurich, Allianz, and RSA. In the 2 years October 2008-October 2010 only 264 CESAR registered machines were stolen out of 11,200 reported thefts. And of these 80 were recovered giving a recovery rate of 30.3% compared to just 7.4% for non-registered machine, an advantage to CESAR of 4:1.
CESAR is made up of 4 elements that incorporate 3 different Datatag security technologies, giving each machine a unique 'fingerprint'. Firstly, the machine is fitted with 4 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, the machine is registered on a Datatag's secure database giving the police and other official agencies access to the registration information, an important aid in identification and recovery.
Support for CESAR is widespread and includes the insurance industry, the Home Office and ACPO, the Association of Chief Police Officers. Richard Crompton, Chief Constable of Lincolnshire Constabulary and the ACPO spokesman on rural affairs, comments: "I applaud Co-operative Farms for protecting their equipment fleet with CESAR. The rural community needs to be aware of, and respond to, the very real threat posed by organised criminals who target agricultural equipment. CESAR is a proven deterrent against theft and a common sense solution to the problem."
CESAR is a proven deterrent against theft and a cost effective investment, go to the web site at www.cesarscheme.org for more details.
Date Created: 21/01/2011
CESAR HOT AT LAMMA IN THE COLD
The cold did not put off the hardy farming community which flocked to this year's LAMMA show (Newark showground February 19th & 20th). Record crowds visited to see an array of expensive farming machinery.
CESAR, following on from a record 2010 when over 15,000 machines were registered on the scheme, had a lot of good news to share at the major event in agricultural equipment including the adoption of CESAR by Co-operative Farms, Valtra, and Gehl and public support, for the scheme, from Lincolnshire's Chief Constable Richard Crompton.
On display at LAMMA, in conjunction with Lincolnshire Police, was CESAR, the official equipment security and registration scheme. The now familiar triangular registration plate was much in evidence on the equipment on the stands of leading brands including John Deere, JCB, CAT, McCormick, Landini, Merlo, and Manitou.
The triangular CESAR warning plate also appeared on some equipment for the first time with notable brands including Valtra, Fendt, and Gehl adopting CESAR for the benefit of their customers. A Gehl skid-steer machine was shown on the CESAR stand after an announcement, last week, that Manitou UK Limited has adopted CESAR for its range of Gehl branded skid-steer loaders. Ivor Binns, Managing Director of Manitou (UK) Limited, (shown in the image on the CESAR stand with Datatag MD Kevin Howells) commented: "Adopting CESAR for Gehl was a logical step for us. We've been fitting CESAR on Manitou construction and agricultural machines since April 2008. CESAR is a proven deterrent and insurance premium discounts, because of CESAR, are an important benefit to Manitou and Gehl customers."
Kevin Howells commented at the show: "We're very pleased to welcome another leading manufacturer into the fold. Gehl has a strong position in its market and is another well known name with CESAR on its side. Manitou, Gehl's parent company, has been a strong advocate of CESAR for many years and it was the first manufacturer to fit CESAR to both its construction and agricultural models."
CESAR is the most successful machinery security and registration scheme in the world, with over 40,000 registrations. CESAR has wide support in the agricultural market from the Agricultural Engineers Association (AEA), the Home Office, ACPO, and major insurers including NFU Mutual, Aviva, Zurich, Allianz, and RSA. CESAR is a powerful deterrent against theft. In the 2 years October 2008-October 2010 only 264 CESAR registered machines were stolen out of 11,200 reported thefts. And of these 80 were recovered giving a recovery rate of 30.3% compared to just 7.4% for non-registered machine, an advantage to CESAR of 4:1.
Support for CESAR is widespread and includes the insurance industry, the Home Office and ACPO, the Association of Chief Police Officers. Richard Crompton, Chief Constable of Lincolnshire Constabulary and the ACPO spokesman on rural affairs publicly supported the adoption of CESAR by Co-operative Farms earlier this week and arranged for the Lincolnshire Police fully liveried police tractor to appear at Lamma alongside CESAR. (See image)
Richard Crompton said: "I am keen to encourage the rural community to do everything it can to protect property and equipment and prevent themselves from falling victim to rural crime. "These measures can range from extra vigilance, awareness and co-operation among farm owners and workers, to the use of the latest high technology security systems such as the Cesar system."
He said Co-operative Farms were setting a good example by making sure everything possible had been done to defend its property from would-be thieves.
"I welcome the Co-operative Farms proactive approach towards crime prevention and investment in technology to help protect its equipment," he said.
"Theft of agricultural machinery and vehicles is distressing and costly for the farming community and can be disruptive to time-dependent seasonal farm work.
"By adopting some simple measures and utilizing the advances in security technology, people can make a real impact on the level of crime within the countryside."
Ian Taylor, head of sales and marketing for Co-operative Farms, said: "The cost of losing farm machinery to theft is of high value to The Co-operative Farms, not just financially but to the impact it has on delaying food production: "The Datatag system gives us peace of mind that if stolen, our machinery can easily and quickly be traced."
CESAR can be fitted to any type of agricultural equipment and local approved installers are available across the UK. CESAR is a proven deterrent against theft and a cost effective investment, go to the web site at www.cesarscheme.org for more information.
Date Created: 21/01/2011
GEHL SKID-STEER LOADERS ADOPT CESAR
Visitors to this year's LAMMA show (Newark showground February 19th & 20th) will be the first to see Gehl skid-steer machines with a CESAR security and registration plate after an announcement, last week, that Manitou UK Limited has adopted CESAR for its range of Gehl branded skid-steer loaders.
Kevin Howells, Managing Director of Datatag ID Limited and an expert on equipment security and registration commented on the news: "We're very pleased to welcome another leading manufacturer into the fold. Gehl has a strong position in its market and is another well known name with CESAR on its side. Manitou, Gehl's parent company, has been a strong advocate of CESAR for many years and it was the first manufacturer to fit CESAR to both its construction and agricultural models."
CESAR is the most successful machinery security and registration scheme in the world, with over 40,000 registrations. CESAR has wide support in the agricultural market from the Agricultural Engineers Association (AEA), the Home Office, ACPO, and major insurers including NFU Mutual, Aviva, Zurich, Allianz, and RSA. CESAR is a powerful deterrent against theft. In the 2 years October 2008-October 2010 only 264 CESAR registered machines were stolen out of 11,200 reported thefts. And of these 80 were recovered giving a recovery rate of 30.3% compared to just 7.4% for non-registered machine, an advantage to CESAR of 4:1.
Ivor Binns, Managing Director of Manitou (UK) Limited, commented at the announcement: "Adopting CESAR for Gehl was a logical step for us. We've been fitting CESAR on Manitou construction and agricultural machines since April 2008. CESAR is a proven deterrent and insurance premium discounts, because of CESAR, are an important benefit to Manitou and Gehl customers."
CESAR is made up of 4 elements that incorporate 3 different Datatag security technologies, giving each machine a unique 'fingerprint'. Firstly, the machine is fitted with 4 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, the machine is registered on a Datatag's secure database giving the police and other official agencies access to the registration information, an important aid in identification and recovery.
Support for CESAR is widespread and includes the insurance industry, the Home Office and ACPO, the Association of Chief Police Officers. Richard Crompton, Chief Constable of Lincolnshire Constabulary and the ACPO spokesman on rural affairs publicly supported the adoption of CESAR by Co-operative Farms earlier this week commenting that the agricultural community has to take the threat of equipment theft seriously and take sensible precautions.
CESAR is a proven deterrent against theft and a cost effective investment, go to the web site at www.cesarscheme.org for more information.
Date Created: 21/01/2011
VALTRA JOIN CESAR IN 2011
Finnish based Valtra is the latest leading brand to announce that it is to fit CESAR security and registration to its tractors sold in the UK. Valtra, part of the AGCO group, is the leading tractor manufacturer in the Nordic countries. Valtra can trace its roots back to 1832. Today's Valtra tractors represent the culmination of two traditions: Finland's Valmet and Sweden's Volvo BM.
Setting themselves apart from their competitors modern Valtra tractors are individually made to order with each one being 'custom built' to meet the requirements of the customer. In co-operation with their authorised Valtra dealer, customers configure a tractor that exactly matches their needs. Valtra sell a wide range of tractors in 4 product groups (S, T, N, and A series) ranging from 74 to 370 hp. CESAR will be introduced during the first quarter of 2011. A spokesman comments, "We have a discerning customer base which values the performance and reliability of our tractors and the opportunity to customise a machine to suit their specific requirements. It would be more of a loss for a Valtra customer to loose his 'bespoke machine' to thieves that the owner of an 'off the shelf' tractor. We're impressed by CESAR's proven ability as a deterrent against theft and we're sure that our many customers will appreciate it too, and the opportunity it opens for insurance premium discounts."
CESAR is the most successful machinery security and registration scheme in the world, with over 40,000 registrations. CESAR has wide support in the agricultural market from the Agricultural Engineers Association (AEA), the Home Office, ACPO, and major insurers including NFU Mutual, Aviva, Zurich, Allianz, and RSA.
Equipment theft, particularly from the rural community, is on the increase. Police figures show that in the last 2 years (October 2008 to October 2010) In the 2 years October 2008-October 2010 only 264 CESAR registered machines were stolen out of 11,200 reported thefts. And of these 80 were recovered giving a recovery rate of 30.3% compared to just 7.4% for non-registered machine, an advantage to CESAR of 4:1.
CESAR is made up of 4 elements that incorporate 3 different Datatag security technologies, giving each machine a unique 'fingerprint'. Firstly, the machine is fitted with 4 tamper evident triangular registration plates, which are securely fitted to the chassis and body; with the machines own unique identification number. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the machinery each with its own unique programmed code. Thirdly, the machine has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It's literally impossible for thieves to remove all the tell-tale identification traces from a CESAR registered machine. Fourthly, lifetime machine registration, on Datatag's secure database, which gives the police and other official agencies 24/7 access to the registration information which is an important aid in identification and recovery. Of the 299 CESAR registered machines stolen, 85-28.4% have been recovered by the police. This compares to a recovery rate of just 5% prior to the introduction of the scheme.
CESAR has proved its worth as a deterrent and as an invaluable aid in recovery since its inception in 2007 and the adoption by Valtra is another positive step in the fight against rural crime. Valtra will be promoting CESAR at the LAMMA exhibition, due to be held at Newark showground on January 19th and 20th 2011.
See the web site at www.cesarscheme.org or www.valtra.co.uk for more details.
Date Created: 21/01/2011
CESAR GROWS ITS PRODUCT RANGE AT LAMMA
Hot on the heels of a record year CESAR heads to LAMMA set to announce a new 'compact CESAR' for smaller equipment. With over 40,000 CESAR registered machines working in construction and agriculture the scheme is the largest, and most successful, of its type anywhere in the world.
In 2010 over 15,000 machines were supplied fitted with CESAR, the best year ever for the scheme. And in Agriculture the increase in fitment to both new machines and in the aftermarket was marked. Adam Henson, of the popular BBC programme Countryfile, was one of the many farmers to invest in CESAR in the year. Adam was shown on the programme, which regularly attracts over 6 million viewers, having CESAR fitted to his tractors as a powerful deterrent against theft.
The physical constraints of smaller pieces of agricultural equipment, including ATV's, generators, mowers, and power packs, have made fitting CESAR difficult but now a solution is available in 'compact' CESAR. Utilising the same multi-layered approach as the full CESAR kit this new product uses, firstly, a single robust triangular registration plate that is securely bolted to the equipment. Secondly, a number of RFID transponders, each the size of a grain of rice, are hidden in the equipment each with its own unique programmed code. Thirdly, the equipment has patches of unique Datatag forensic liquid DNA painted on to it in a number of locations. The liquid DNA has microscopic Datatdots® suspended in it which are invisible to the eye. It's literally impossible for thieves to remove all the tell-tale identification traces from CESAR registered equipment. Fourthly, all relevant information is recorded on the secure CESAR database for the lifetime of the machine. This gives the police and other official agencies 24/7 access to the registration information, which is an important aid in identification and recovery.
CESAR is proving its worth as a deterrent, as an aid in recovery, and as a cost effective solution with the one-off cost of fitting CESAR being off-set with insurance premium discounts of up to 25%.
The CESAR stand at LAMMA is in the 'green zone', adjacent to Hall 8, stand G57. As well as showing the benefits of the full CESAR kit and compact CESAR the stand will feature the innovative Lincolnshire Police John Deere tractor that is used to raise awareness of rural crime.
CESAR's effectiveness has never been in doubt. Since its inception, in 2007, only 299 CESAR registered machines have been reported as stolen. This equates to just 0.75% of the 40,000 machines registered on the CESAR secure database. Of the 299 stolen machines 85 have been located, positively identified, and recovered, a recovery rate of 28.4% compared to just 5% prior to the introduction of the scheme. To put this into context in the last 2 years (October 2008 to October 2010) 10,875 construction and agricultural machines, without CESAR registration, were stolen in the UK. Of these 892 have been recovered, a rate of just 8.2%.
For more information go to www.cesarscheme.org
Date Created: 13/01/2011
