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News Archive 2008

Bell Equipment Adopt CESAR For The New Year

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Bell Equipment UK has joined the growing band of construction equipment manufacturers to fit the Datatag security system and register its new machines with the Construction Equipment Security and Registration (CESAR) scheme prior to delivering them to their customers.

Bell Equipment manufactures and supplies technically advanced Articulated Dump Trucks and they have recently introduced a range of Wheeled Loading Shovels to complement the range of new and used ADTs. Bell Equipment is widely used in quarrying, civil engineering and the waste sector.

Commenting on the move Bell's UK Sales Manager, Bob Aldridge, had this to say "We've been aware of the progress made by CESAR for some time and we're also aware of the issue of plant theft that our customers face. Adopting CESAR from the turn of the year is a positive step for Bell Equipment to take and one that shows our customer orientation.

Bell Equipment join a long list of manufacturers fitting CESAR as standard that includes Doosan, JCB, Merlo, Manitou, Bomag, Hanix, Takeuchi, Bobcat and Ammann. There are now over 18,000 CESAR registered machines working in the UK, with the figure rising monthly. Recent Police figures showed that approximately 30% of CESAR registered machines stolen in October were recovered and returned to their owners within 4 weeks. This compares to an overall recovery rate of just 5%.

Chris Harrison, Datatag's National Sales Manager comments further "We're clearly delighted to welcome Bell Equipment into the fold. Unfortunately plant theft is a fact of life and in the current economic climate it's likely to increase. CESAR is really the only proven plant theft deterrent and now has recovery rates 6 times the average of all plant thefts. End users not fitting CESAR really should investigate the insurance benefits, in most cases this alone justifies the circa £100 supplied and fitted price. Those end users that are self insured should look at the recovery rate compared with the average and all buyers and hirers of new machinery should be asking why their supplier is not offering CESAR as standard. Are they really looking after you"?

Many leading insurer's offer premium discounts on CESAR registered machines. A number of local authorities including Birmingham City Council, Solihull, Edinburgh City Council and West Lothian have made adopting CESAR a requirement of their tender documents and more local authorities and utilities are set to follow.

CESAR will be exhibiting at the Executive Hire Show in Coventry, February 11th and 12th 2009.

Date Created: 23/12/2008


Ammann Equipment Adopt CESAR On Financed Machines

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Ammann Equipment has just announced that it's joined the list of enlightened manufacturers registering machines with the CESAR scheme. Ammann Equipment sells Ammann compaction equipment and Yanmar mini-excavators in the UK. CESAR registration will be provided to customers buying new equipment and financing it through Ammann finance, which accounts for around 85% of all sales. CESAR will be offered as an option to customers who arrange alternative finance.

The official Construction Equipment Security and Registration scheme (CESAR) acts as a powerful deterrent against plant theft and aids identification and recovery in the event of theft. Supported by the Home Office and the Association of Chief Police Officers CESAR is gathering momentum in the construction industry as more and more owners and operators of plant see the benefits. Launched in April 2007 the scheme now has more than 18,000 machines registered. And with Doosan, Merlo, JCB, Manitou, Hanix, Bomag and now Amman fitting the Datatag system and registering new machines that figure is rising monthly.

Commenting on the move Ammann Equipment MD, Robert Brown, had this to say "We've watched the growth of CESAR with interest and feel the time is right to offer our customers the significant benefits that the scheme brings. As we finance such a high proportion of our sales it makes sense to secure the equipment as we know that CESAR is now a serious deterrent against theft".

Chris Harrison, Datatag ID National Sales Manager is delighted to see another well known name in the industry adopting CESAR…… "The news that Ammann Equipment is to fit our security system and register its machines with CESAR is very welcome. The more enlightened manufacturers are now 100% behind the scheme and they're providing a real benefit to their customers, the construction industry and our community as a whole. With over 18,000 registrations already we're confident of passing the 20,000 mark by the end of the year.

Construction machines of any age can be registered with CESAR provided the machine has a valid CE mark. Proof of ownership will also need to be established. The Datatag security system can only be fitted by trained technicians who have gone through the criminal record bureau check. The unique CESAR registration plate allocated to each machine is registered with the DVLA off-highway register. This gives the police access to the registration information, at any time of the day or night, through the police national computer. Many leading insurance companies now give discounts on premiums for CESAR registered machines. Many pundits believe crime will increase in the current economic climate making CESAR indispensable.

Date Created: 21/11/2008


CESAR At The 2008 CECE Congress

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CESAR INTO EUROPE?

The Construction Equipment Security and Registration(CESAR) scheme was on the agenda at the Committee for European Construction Equipment (CECE) Congress held in York October 16th-18th. Rob Oliver Chief Executive of the Construction Equipment Association (CEA) presented the scheme to the 200 European delegates and showed a specially commissioned 8 minute CESAR video on the morning of Friday 17th.

The theme of this years Congress was 'Engineering the Future'. Matthew Taylor, Chief Executive of JCB commended the CESAR scheme in his address to the audience. The CESAR scheme, which has just notched up its 18,000th registration in the UK, has relevance as a powerful anti-theft deterrent, a near fool-proof method of establishing a machines identity and as a control against so called 'grey market' imports of construction equipment, that is machines without a 'CE' mark that may not meet European safety and environmental standards.

Datatag ID Limited, the company that supplies the CESAR 'kits' and manages the scheme on behalf of the CEA arranged an eye-catching display of a £150,000 Ferrari road car and a JCB mini-excavator to make the point that a 'digger' is now 44% more likely to be stolen in the UK than a car.
Chief Superintendent Iain Spittal-York Police Area Commander, Matthew Taylor-CEO JCB, Colin Wakeham-President of the CEA and Kevin Howells-MD Datatag ID Limited were interviewed about the effectiveness of the CESAR scheme by film crews and the press outside the conference hotel and in front of the Ferrari and JCB.
All new and existing construction and agricultural equipment can be fitted with Datatag kits and registered with the CESAR scheme.

Date Created: 04/11/2008


Stolen Skid-Steer Identified And Recovered In Sharjah

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A stolen JCB skid-steer loader has been identified and recovered in Sharjah in the United Arab Emirates thanks to the help of Datatag. The machine belonging to A-Plant was registered with the CESAR (Construction Equipment Security and Registration) scheme and fitted with the Datatag security system.

The skid-steer was stolen and quickly shipped from the UK to Gibraltar and then carried across the Mediterranean Sea and down through the Suez Canal to Oman where it was unloaded and trucked into Sharjah, in the UAE. The thieves had attempted to hide it's identity by removing the unique CESAR registration plates but they could not find or remove the hidden, miniature, Datatag transponders or the thousands of microscopic Datadots or the millions of Datatag forensic DNA molecules protecting the valuable A-Plant machine.

The machine was also fitted with the A-Trak system that uses mobile GPRS (General Packet Radio Service) devices; through this tracking system Enigma was able to locate the machine in Sharjah. Working with an undercover representative Engma were able to visit the location of the machine in Sharjah and establish who the people were who were holding it. Eleven days after the machine was stolen in England Datatag scanning equipment was used to confirm the true identity of the JCB and remove any doubt that the true registered keeper was A-Plant. Three days later the Sharjah Police took two suspects into custody and recovered the JCB skid-steer loader which is now on its way back to the UK.

Asif Latief, Marketing Director of A-Plant, had this to say on hearing the news: "We're delighted with the successful recovery of our Skid-Steer Loader. It shows that by having a combination of leading anti-theft devices and state-of-the-art tracking, recovery, official registration and identification technology we're making it harder than ever for criminals to steal equipment and avoid being traced. We look forward to working with the CESAR Scheme, Datatag and Enigma to ensure that we continue to have market leading systems making the industry less of a target to organized crime."

Kevin Howells, Director of Datatag ID the company that administers the CESAR scheme, commented: " We're clearly delighted that the effectiveness of CESAR registration combined with the Datatag Identification Technology has proved invaluable in such unusual circumstances. It's virtually impossible for thieves to find and remove the hidden Datatag security technology on a CESAR equipped machine. The Police and others in authority can always identify a CESAR protected machine using the correct equipment. The scheme is gathering momentum with the list of leading manufacturers fitting CESAR as standard including Doosan, JCB, Manitou, Merlo, Hanix, NC Dumpers, Bomag, Bobcat and Takeuchi. Many more OEM's are planning to join the CESAR Scheme. I would like to commend all of the Police officers who took part in this operation, Ian Keam George of Enigma and in particular A-Plant, for leading the way within the Hire Industry by adopting such an effective range of security measures including the standard fitment of CESAR".

Date Created: 09/10/2008


Takeuchi Join The CESAR Club

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Takeuchi, a leading manufacturer of mini excavators and tracked loaders, is set to become the latest in a distinguished list of manufacturers to fit the Datatag system and register their machines with the CESAR scheme. This will start September 1st. The official Construction Equipment Security and Registration scheme (CESAR) recently passed a significant milestone when the 15,000th machine was registered on the database. CESAR acts as a powerful deterrent against plant theft and aids identification and recovery in the event of theft. The police can access registration information, at any time of the day or night, to check on a registered machines ownership.

All Takeuchi machines are manufactured in Japan to ensure precision engineering and reliability. Takeuchi Manufacturing (UK) Ltd, the UK arm of the Japanese parent, will fit the Datatag system including two tamper proof registration plates with a unique identity at the company's two operating sites in Rochdale and Thatcham.

Takeuchi technicians have already been trained and approved by Datatag ID Limited a firm requirement of the Home Office supported scheme. CESAR registered machines have a number of transponders hidden in them and components are randomly marked with 'liquid DNA' and 'Datadots' that also contain unique identification numbers.

Kevin Howells, Director of Datatag ID, and an expert on plant theft prevention and recovery is used to welcoming new members to the 'CESAR club'…… "I'm clearly pleased to welcome Takeuchi into the fold that includes Doosan, Merlo, JCB, Manitou, and Bomag. I'm constantly encouraged by the attitude and support of the leading equipment manufacturers who fit CESAR registration plates and Datatag security systems as standard on the machines they supply into the UK and of machine owners like A-Plant and Clancy Docwra who insist on CESAR registration. Site security and plant theft is a real issue for the industry as a whole and adopting CESAR registration is an essential step for any well run business in the construction industry".

A number of local authorities including Birmingham City Council, Solihull, Edinburgh City Council and East and West Lothian have made adopting CESAR a requirement of their tender documents and more local authorities and utilities are set to follow.

Date Created: 10/09/2008


Bobcat West Midlands To Fit CESAR To Compact Equipment

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All new Bobcat® skid-steer loaders, compact excavators and telescopic handlers supplied by Bobcat West Midlands are to be fitted with the Datatag security system and registered with the CESAR scheme from August 1st.

Bobcat West Midlands is the first Bobcat Company owned branch in the UK and it's responsible for the sales and service of Bobcat equipment to strategic & national account customers. From its central base in the heart of the UK, Bobcat West Midlands is also responsible for sales and service for the Bobcat range in Birmingham and the West Midlands, Warwickshire, Herefordshire, Worcestershire, Staffordshire and Shropshire.

The official Construction Equipment Security and Registration scheme (CESAR) acts as a powerful deterrent against plant theft and aids identification and recovery in the event of theft. Supported by the Home Office and the Association of Chief Police Officers CESAR is gathering momentum in the construction industry as more and more owners and operators of plant see the benefits. Launched in April 2007 the scheme has already more than 15,000 machines registered. And with Doosan, Merlo, JCB, Manitou, Hanix, Bomag and now Bobcat fitting the Datatag system and registering new machines that figure is rising monthly.

Kevin Howells, Director of Datatag ID is delighted to see another well known name in the industry adopting CESAR: "The news that Bobcat West Midlands is to fit our security system and register its machines with CESAR is very welcome. The more enlightened manufacturers are now 100% behind the scheme and they're providing a real benefit to their customers and the community as a whole. Site security and plant theft is a real issue for the industry and adopting CESAR registration is an essential step for any well run business in the construction industry. We've made a lot of progress with new machines but more needs to be done to encourage plant owners to register their existing machines which will become the target of organised plant theft as more and more new machines are registered".

Detective Constable Ian Elliott of the Metropolitan Police Stolen Vehicle Unit, an expert on plant theft prevention and recovery, has been involved with CESAR from the start through the work of the Plant Theft Action Group. "Organised criminals are behind most plant theft with machines being 'stolen to order' and shipped abroad. There's no doubt CESAR registration is a deterrent and it'll be the unregistered older machines that'll become the target in the near future".

Construction machines of any age can be registered with CESAR provided the machine has a valid CE mark. Proof of ownership will also need to be established. The Datatag security system can only be fitted by trained technicians who have gone through the criminal record bureau check. The unique CESAR registration plate allocated to each machine is registered with the DVLA off-highway register. This gives the police access to the registration information, at any time of the day or night, through the police national computer. Many leading insurance companies now give discounts on premiums for CESAR registered machines.

Date Created: 04/08/2008


Bomag To Protect Tandem Rollers With CESAR Registration And The Datatag Security System

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BOMAG, the market leader in compaction, has just announced that from July 1st it will be fitting Datatag security devices and registering all Tandem Vibratory Rollers it sells through its network of compaction Centres in the UK with the official CESAR scheme. Commenting on the move BOMAG (G.B.) Managing Director Alan Batty had this to say: "We've been aware of the CESAR scheme since its inception and have monitored its adoption rate by excavator manufacturers and the like. Our plant hire customers in particular are keen to see CESAR universally adopted as part of a drive to reduce plant theft and we're keen to help in that respect. We've started with our market leading Tandem Rollers, as this is where our volume is, and also because they are a common target for thieves due to their very high residual values and the fact that they are popular throughout Europe". Tandem vibratory rollers are the fourth most common type of plant to be stolen after generators, hydraulic dipper mounted breakers and compressors.

The Construction Equipment Association estimates that plant theft in the UK could be as high as £1 million per week. Insurers are increasingly reluctant to insure construction plant without CESAR registration and most offer discounts for equipment with CESAR. The Datatag 'system' for a construction machine includes two tamper proof triangular identification plates with a unique number that can be crossed referenced by the Police national computer, a number of miniature transponders that can be read by special scanners, numerous 'Datadots' and invisible forensic DNA linked to the machines identification number which are applied throughout the machine. Datatag has equipped every Police Force in the UK with scanners to read the transponders at a cost of around £1 million. Only approved and trained technicians are allowed to equip machines for CESAR registration and the approval process includes a criminal record check.

Many Local Authorities will only allow CESAR equipped machines onto their sites and a number of National utilities are also adopting a similar approach.

Date Created: 15/07/2008


Hanix - First Mini Excavator Manufacturer For CESAR O/E - Standard Fitment

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From 1st July 2008, Hanix Europe Ltd will fit CESAR Identification Technology to its entire range of Excavators. With Mini Excavators being an important addition, throughout building and construction sectors, particularly for ground works and landscaping, they are recognised as a particularly high-risk equipment area in the construction market. Because of their portability - a flatbed trailer can be sourced to transport mini excavators very quickly - as a result they have become a ready target for theft. Hanix is the first Japanese manufacturer within the sector to address this problem and to fit CESAR Identification Technology as standard, offering greater security and peace of mind to its customers.

Commenting on the adoption of CESAR Identification Technology, Hanix Company Secretary Hifumi Ogasahara said, "We see the adoption of CESAR as a major benefit for our customers. Their investment is immediately protected and the prominent CESAR anti theft ID, means that any opportunist thief will certainly think twice and be deterred by the fact that, each Hanix excavator has its own unique security DNA. This is genuine value added to our products because we recognise that many of our customers are smaller companies who do not necessarily have huge purchasing budgets, but equally, cannot be in a position where their machinery is unavailable due to theft, since it can put their contracts and even their very livelihoods at risk. As we celebrate our 20th year in the UK, we regard this as a major enhancement to what has always been recognised as a high quality Japanese-manufactured product range. From our standpoint, it immeasurably strengthens our competitive standing in the market."

For further information on Hanix Mini Excavators and the CESAR scheme, please see www.hanixeurope.com.

Datatag's Chris Harrison commented, " Hanix Europe Ltd have shown their commitment to the CESAR scheme by commencing standard fitment to all UK and Irish-bound excavators from 1st July 2008. Hanix are the first Japanese Mini Excavator manufacturer to fit CESAR as an OE standard and they are showing that they understand their customers' concerns about plant theft. CESAR, powered by Datatag, offers greater peace of mind due to reduced risks of theft and every Hanix Mini Excavator, will now be parallel-registered with the DVLA ORR. So, end users will effectively have a log book and greater provenance of their machine."

Date Created: 09/07/2008


£1.1 Million Stolen Equipment Recovered In Just Two Weeks!

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Between 26th April and 11th May 2008 the National Roads Policing Intelligence Forum (NRPIF) together with the ACPO Vehicle Crime Intelligence Service (AVCIS) and Ports Police around the UK took part in Operation Crassus to try to identify the amount of stolen plant being moved on the strategic road network. The newly formed Plant and Agricultural National Intelligence Unit supported them.

A large quantity of items were recovered including rollers, trailers, mini excavators, back fillers, back diggers, Bobcats, Dumpers, JCB buckets, compressors, generators, tractors, whacker plates, telehandlers and other miscellaneous items. One piece, an excavator recovered was worth £200,000. There were a number of stolen vehicles from high value cars, to Land Rovers, Transits and Daf goods vehicles along with several stolen lorry wheels and caravans. The total recovered was worth in excess of £1.1million.

A quantity of items were recovered at different Ports either in loading sites or in containers where they were bound for both Europe and Africa, never to be seen again.

Kevin Howells director of Datatag, incorporates the CESAR plant marking scheme said, "Op Crassus clearly demonstrates what can be achieved when we adopt a joined up approach - the Cesar scheme is gathering tremendous pace with major manufacturers both in UK and Europe. With the recent announcement of the new Thatcham security star rating accreditation scheme, it will only be a matter of time before all equipment will be protected and registered.

I would like to commend all the police officers and forces who took part in this operation and would encourage Op Crassus to become a regular method of denying criminals the use of the roads."

Chief Superintendent Geraint Anwyl Chair of NRPIF said, " Theft of plant is all too common and results in huge disruption and economic loss. This operation has provided a snapshot of the sheer scale of the problem and will inform further enforcement activity in the future."

Date Created: 30/06/2008


Handler Giant Merlo Names CESAR ID As OE Fit

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Explaining the rationale behind the decision, Bill Bennell, Merlo National Sales Manager - Construction said, "It is essential with plant theft today that we can offer customers the potential to protect themselves. CESAR adds customer value to the machine, giving protection to them and limiting insurance costs, which due to the problems the industry has been facing have seen premiums going through the roof. We think it is particularly important in our agricultural market of which we operate 50% agricultural and 50% construction as farmers are more likely to leave their machines overnight."

CESAR ID will be fitted to Panoramic Telehandlers, Roto Slewing Handlers, DBM Self-loading Mixers, Cingo Tracked Carriers, Multifarmer and Turbofarmer. Giving an example of potential loss of such plant Bill Bennell continued, "Our CE machines are a typical example. Roto would be £100,000 worth of machine in a single hit, so £100 to install CESAR is minimal in relation to its value. Initially CESAR was going to be trialled with our demonstration fleet but the idea has grown and it has become very clear how important CESAR will become, especially with the support of the police and local authorities."

Said Datatag ID Ltd Director Kevin Howells, the operator of the CESAR scheme, "The addition of CEA member Merlo to the manufacturers now installing CESAR to their product range, demonstrates how seriously the issue of plant and equipment theft is being taken. With OE fit CESAR Identification Technology, the potential for plant and equipment theft is considerably lessened and, should it occur, the likelihood of recovery is hugely increased."

Date Created: 09/06/2008


CESAR Plant Recovery Under Investigation

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The stolen equipment comprised a 3-tonne Thwaites Site Dumper and an Atlas Copco Generator, hired from J. F. Hunt. It had been stolen during the weekend, possibly on Sunday and was reported stolen by company personnel on Monday. Prior to the theft it was booked on ship to Jamaica the following Thursday. The criminals behind the theft employed a transportation agent to collect the equipment from the hirers and deliver it overseas, unbeknown to the deliverer that it was stolen equipment. The thieves were therefore able to 'keep their hands clean.'

But acting on information and intelligence on Tuesday about the theft and the fact that the equipment was CESAR'd, the Met were able to recover the dumper and generator the following day. On Thursday the recovered plant was returned to the original hire company, J.F. Hunt. The value of the recovered equipment was in excess of £50k.

Said Martin Redhead, "We have focussed on this one particular crime because it demonstrates just how easy it is to steal plant equipment. Luckily because it had been Cesar registered it was identified and returned to its rightful owners in LESS than 1 week. Amazingly, it was NOT reported as stolen on the PNC (Police National Computer) - Serial Numbers of machine, unknown by reporters of the theft

Summing up the success of Operation CRASSUS, Martin Redhead commented, "It's scary how easy it is for thieves to do their job. If it wasn't for the equipment having been CESAR marked the equipment (like the £1Million worth of equipment that is stolen every week) would never have been returned back to its rightful owners. This is one of the many CESAR recoveries over the course of the two weeks of Operation CRASSUS campaign, which signifies the initiative as a major success. Police Forces nationally are now very proactive in focusing on combating plant theft and with CESAR Programme in full swing a huge impact on plant crime is expected."

Date Created: 20/05/2008


CESAR Scheme Wins International Security Award.

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Equipment and plant theft - estimated in the Construction sector alone to be running at a massive annual total of £300-500m per annum - is a growing problem within the building and civil engineering sectors. To combat this CESAR was originally proposed by the Plant Theft Action Group (PTAG). It has the official support of the Home Office and ACPO (Association of Chief Police Officers). The CEA (Construction Equipment Association), the scheme's promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries. The CESAR scheme operator is Datatag, the European market leader in Security Identity Systems within the Construction and Plant sectors and the Leisure and Recreational sectors.

The Peter Leigh Award was presented to Colin Wakeham of Bell Equipment UK Ltd on behalf of the CEA (the CESAR scheme promoter). Also there to collect the award was Kevin Howells of Datatag ID Ltd (the scheme operator) and to Ian Elliot a Crime Prevention Officer for the Metropolitan Police. For Datatag, this was a unique double success, since they had previously won the 2001 Keith English Award for outstanding contribution to automotive crime fighting.

Said Colin Wakeham of Bell Equipment UK "I am Honoured on behalf of the CEA Council to receive this award in recognition of the successful launch and roll out within the Construction Industry of the CESAR scheme. At the recent CEA AGM we announced that over 10,000 CESAR Kits had been sold. Sales have been made to both Original Equipment Manufactures and Major Plant Hire Companies. There are now over 250 trained technicians country wide able to fit the CESAR kits. Being the only plant security marking system approved by the police, together with the service provider Datatag with its 24 7 cover, and all registered plant data on the Police National Computer, we are providing both a deterrent to the thief, and a easy means of identifying stolen plant".

Ken German President of IAATI UK congratulates CESAR in this outstanding achievement: "Much of this country has been built using construction equipment but these valuable machines have always been under threat to theft and vulnerable to organised criminality. The UK authorities have taken speedy and positive action in creating the CESAR identification scheme, a brilliant partnership enterprise that will ensure the theft of these machines is reduced. IAATI recognises this project as a positive and progressive step towards crime reduction and therefore awards our prestigious 'Peter Leigh' trophy to the CEA."

Date Created: 15/05/2008


Agricultural Sector Ready To Counter Soaring Plant And Vehicle Theft With CESAR Identification Technology

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Concern is mounting, where agricultural and farming sectors are experiencing massive increases in the incidence of tractor and equipment theft, with few items recovered and losses running into tens of millions at a conservative estimate. With many locations either remote or unprotected in security terms, by the time such thefts have been discovered, the perpetrators are long gone. There is also strong likelihood that the stolen equipment has been sold on to an unsuspecting purchaser. In a bid to stamp out the theft, Manitou are the first agricultural equipment manufacturer to address the issue, via the CESAR scheme, CESAR Identification Technology is fitted as original equipment, incorporated into the production process from March 2008.

Date Created: 15/05/2008


Concrete Mixer Manufacturer NU Rock Latest To Fit CESAR As Standard

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With immediate effect, CEASR Identification Technology is now fitted to the entire range of on-site concrete mixers, manufactured by Merseyside-based NU Rock. The company has been designing, manufacturing and operating batch on-site concrete mixers since 1987 and are the acknowledged leaders in the specialist area, of volumetric mixers. With an outstanding reputation for service and support, the decision to adopt CESAR is a further extension of NU Rock's customer focussed approach.

CESAR, the ACPO and Home Office supported Identification Technology scheme combats equipment theft, estimated in the Construction sector alone to be running at a massive annual total of £300-500m per annum. NU Rock is the first company within its specialised sector to sign up to the CESAR scheme

Said Graham Jones Managing Director of NU Rock "As one of the only UK Volumetric Concrete mixer manufacturers we are pleased to be involved with the CEA and Datatag, our involvement has been a reaction to the growth in theft of volumetric concrete mixers, we feel that it is our duty as a company to act responsibly and lead the way, being the first company to adopt the scheme within the concrete mixer industry. The market for volumetric mixers is currently experiencing rapid growth and therefore the issue of plant theft will only become more significant."
Chris Harrison, National Sales Manager Datatag Ltd commented, "CESAR are really pleased to have NU Rock Volumetric Mixers on board. The first system has already been installed on a truck-mounted variant. With NU Rock completing standard fitment to all their volumetric mixers including static, skid, trailer or truck mounted, this will provide their customers with peace of mind and some important insurance benefits such as discount of premium and reduced excess."

CESAR - The Construction Equipment Security and Registration Scheme - was originally proposed by the Plant Theft Action Group (PTAG) and has the official support of the Home Office and ACPO (Association of Chief Police Officers). The CEA (Construction Equipment Association), the scheme's promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries. The CESAR scheme operator is Datatag, the European market leader in Security Identity Systems within the Construction and Plant sectors and the Leisure and Recreational sectors.

CESAR Identification Technology is designed for application to any item of Construction equipment and this is carried out by NU Rock in the manufacturing process. Each item has its own tamperproof ID plates, for ease of recognition by the Police and the operating sector. This ensures that every item of equipment has its own DNA that is registered on the Datatag secure accredited 24/7 database, with appropriate vehicles also registered with the DVLA.

Commented Datatag Director Kevin Howells, "NU Rock's decision to fit CESAR as standard to all its equipment, adds another major construction equipment manufacturer to the scheme. Nationally, the growing problem of plant and equipment theft Is becoming increasingly recognised, With the number of CESAR installations rising daily and an increasing number of plant manufacturers, hirers, fitters, police forces and other authorities embracing the scheme, the number's up for equipment theft."

Date Created: 12/05/2008


CESAR Set To Make Big Impact At SED

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The stand will feature CESAR-marked plant from Doosan, together with a Police Motorcycle to demonstrate the support the Police are giving to the scheme. In addition CESAR personnel will be available to talk about the success of the scheme to date and how operators and construction companies can protect their plant. There will also be insurance representatives from Allianz, Zurich, Royal Sun and Norwich Union, who can advise on lower premiums for CESAR protected equipment. HSBC Asset Finance will also be present to provide advice and information.

Zooming in on the plant theft issue will also be a subject debated via "spy" Video footage, which will be shown on a plasma screen, highlighting how easy it is for equipment to be stolen and also demonstrate how Police can recover CESAR fitted equipment. Crime Prevention Officer Ian Elliott is also featured following former criminals around London who reveal how they stole equipment. To caption the message in a practical but fun demonstration, a miniature quarry scene is featured on the stand. One of the miniature plant, construction and agricultural model equipment is CESAR fitted and whoever identifies it in a set time, using a CESAR scanner will win a prize.

Said Kevin Howells, Director, Datatag, the CESAR scheme operator, "While the take-up of CESAR is strong, there is still a massive area of the industry that are still to discover the benefits of CESAR. The importance of SED to the industry will surely attract a large attendance at Rockingham and we will be communicating CESAR heavily as a landmark development in plant theft deterrence."

CESAR - The Construction Equipment Security and Registration Scheme - was originally proposed by the Plant Theft Action Group (PTAG) and has the official support of the Home Office and ACPO (Association of Chief Police Officers). The CEA (Construction Equipment Association), the scheme's promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries.

CESAR Identification Technology is designed for application to any item of Construction or Agricultural equipment and this is carried out either in the manufacturing process or as an on-site retrofit to existing plant. Each item has its own tamperproof ID plates, for ease of recognition by the Police and the operating sector. This ensures that every item of equipment has its own DNA that is registered on the Datatag secure accredited 24/7 database, with appropriate vehicles also registered with the DVLA. There is total commitment from Police Forces nationally, with a dedicated Plant Theft Desk currently in operation. This operation "CRASSUS" has been carried out by police forces nationwide with construction and agricultural plant on and off the highway being subject to random checks. The results of how much the CESAR scheme contributed to the recovery of equipment will be proudly announced at SED.

CESAR Identification technology provides unique peace of mind, with the bonus of existing plant being CESAR protected for as little as £100 per item. Many insurance companies are offering lower premiums for CESAR protected equipment, while leading finance and banking groups like HSBC are stipulating that equipment funded by them is CESAR protected. Additionally, the Home Office has issued a document on Security Guidance for Construction and Agricultural Plant, which provides further important advice.

Date Created: 12/05/2008


CESAR Identification Technology Reaches Milestone With 10,000th Customer

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The CESAR scheme, originally proposed by the Plant Theft Action Group (PTAG) and with the official support of the Home Office and ACPO (Association of Chief Police Officers) is already achieving considerable success in combating the estimated annual theft of construction equipment of £300-500m. The CESAR scheme operator is Datatag, the European market leader in the Construction and Plant sectors as well as the burgeoning Leisure sector.

The 10,000th customer, who received a special CESAR Supporter Certificate from CEA President Colin Wakeham of Bell Equipment Ltd, was KDP Plant Ltd of Lincoln. KDP are specialists in plant tipper hire and are customers of HSBC Equipment Finance Ltd. The company operates some 30 pieces of equipment, ranging from 22 tonne diggers to mini diggers. The CESAR installation was fitted to a 5 tonne Volvo Mini Digger. Plant Manager Michael Dineen said that CESAR had been chosen on the advice of HSBC Financing, although they already knew of the scheme via Yell.com.

Speaking to an audience of over 170 industry professionals and Government and Police representatives, Colin Wakeham said, "We are delighted to recognise this milestone. The CESAR scheme is gathering excellent momentum as a powerful deterrent to the plant theft problem."

The growing success of CESAR has been recognised by the Metropolitan Police forming a specialist unit dedicated to fighting plant theft on a national basis. This includes a UK Plant Theft Desk and the implementation of Operation CRASSUS for the random checking of plant and construction equipment, on and off the highway.

Date Created: 18/04/2008


Manitou Becomes 1st Manufacturer To Fit CESAR As Standard To Agricultural & Construction Equipment

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From 2nd April 2008, CESAR Identification Technology will be fitted to all Manitou equipment for the Construction and Agricultural sectors. The ACPO and Home Office supported Identification Technology scheme combats equipment theft, estimated in the Construction sector alone to be running at a massive annual total of around £500m per annum. In the Agricultural sector there is a growing incidence of Tractor and specialized equipment theft, with minimal recovery, as recent extensive press exposure has confirmed and Manitou has now become the first agricultural equipment manufacturer to address the issue via the CESAR scheme.

CESAR - The Construction Equipment Security and Registration Scheme - was originally proposed by the Plant Theft Action Group (PTAG) and has the support of the Home Office and ACPO. (Association of Chief Police Officers). The CEA (Construction Equipment Association), the scheme's promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries and the CESAR scheme operator is Datatag, the European market leader in Security Identity Systems within the Construction and Plant sectors and the Leisure and Recreational sectors.

CESAR Identification Technology is designed for application to any item of Construction or Agricultural equipment and this is carried out by Manitou as soon as their equipment arrives in the UK. Each Manitou will be protected with unique tamperproof ID plates, miniature transponders or "chips", hundreds of Datadot's and an invisible forensic DNA solution for ease of recognition by the Police and the operating sector. This ensures that every Manitou will literally have it's own electronic fingerprint and unique DNA registered on the Datatag secure accredited 24/7 database, with appropriate vehicles also registered with the DVLA to prevent criminals changing the identity of stolen equipment.

Said Ivor Binns the Chief Executive of Manitou: "Manitou UK Limited are the first major OEM (Original Equipment Manufacturer) to fit as standard the
Cesar anti-theft registration system on both construction and agricultural telehandler models. Ivor continued "The increasing theft of agricultural machinery in particular tractors, telehandlers and A.T.V.'s has prompted Manitou in the UK and Ireland to fit the Cesar system to all Manitou product as from 2nd April 2008." Ivor also commented "With the world's largest telehandler manufacturer supporting the Cesar system it is underlining the important role Cesar is playing in combating plant crime"

Datatag's National Sales Manager, Chris Harrison commented, "We are delighted that Manitou, the world's leading terrain handler manufacturer, has joined the CESAR scheme and is fitting CESAR across the entire Construction and Agricultural equipment range. This is a major coup for CESAR with another leading manufacturer not only being in the forefront of development with the scheme but also ensuring that their customers have complete peace of mind through fitting Datatag Identification Technology. The fact that this now also encompasses the Agricultural sector is a 'first' and it will undoubtedly be a principal factor in combating theft in this area."

Date Created: 07/03/2008


CESAR Technicians Approach 200 As UK ConstructionPlant Identification Soars

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CESAR the Construction Equipment Security and Registration Scheme initiated to counter construction plant theft - estimated to be running at over £100m per annum - reports the number of CESAR-trained technicians approaching the 200 mark as it expands nationwide. Combating Plant Theft is a major concern for the construction industry, with the consequent issues of disruption, potential contract slippage and disrupted site labour. The CESAR scheme is increasingly being recognized as a genuine crime deterrent by manufacturers and operators alike.

CESAR is a Home Office and ACPO (Association of Chief Police Officers) backed industry wide initiative by the Plant Theft Action Group (PTAG). The CEA (Construction Equipment Association), the CESAR Scheme promoter, is the leading trade association representing equipment and machinery manufacturers and associated UK industries. The CESAR scheme operator is Datatag, the European market leader in Security Identity Systems within the Construction and Plant sectors and the Motorcycle, ATV, Scooter, Trailer, Boat, IT, Cycle and Jet Ski markets. Datatag - working with the Metropolitan Police & Vehicle Squad and the Scotland Yard Stolen Vehicle Squad - is responsible for the training of CESAR Technicians, all of whom have undergone criminal bureau record checks and been issued with their unique official code by the CEA.

To date, 224 technicians have applied, with 166 already trained and passed, with a further 40 going through the final stages.

Commenting on the surge in CESAR installations and technician approval Ken Bainbridge, Chairman of the CEA Approvals Committee and director of JCB said, "As an OEM, JCB has every confidence in CESAR and we fit it as standard in every item of plant and construction machinery we manufacture. We believe that the introduction of the CESAR scheme has enhanced plant security and materially reduced the incidence of theft and it has our full support. The rapid increase in the number of CESAR qualified technicians will further progress the scheme."

Kevin Howells, Director of Datatag, said that the national uptake for CESAR was exceeding forecasts and that the increase in the number of qualified technicians was a key element. "This is something of a milestone and the ever increasing number of CESAR qualified technicians will drive the scheme forward at an even faster rate. There is no doubt that the industry as a whole is increasingly realizing the importance of security in the plant and construction equipment areas. The number of technicians Datatag has comprehensively trained and vetted in such a short period of time is unbelievable and it is ensuring that CESAR not only becomes truly national but is universally recognized as the leading initiative in the industry."

Continued Ken Bainbridge, "The fundamental element in the growth of CESAR is a robust and secure process in appointing, training and authorising the growing team of technicians. There is no doubt that CESAR is providing the police with real opportunities to recover stolen equipment and return it to its rightful owner. This is certain to reduce the high incidence of stolen plant being unwittingly purchased."

Concluded Kevin Howells, "The response to CESAR is growing daily and it is demonstrating that the incidence of plant and equipment theft can be substantially reduced. With the backing of the Home Office, the involvement of OEMs, the police, insurance companies and operators large and small, the message is clear. CESAR identification technology is here to deliver all-year-round protection anywhere in the UK."

Date Created: 06/03/2008


CESAR Website Launch Boosts Fight Against Plant Theft

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The CESAR - the Construction Equipment Security and Registration initiative - has further strengthened its industry profile with the launch of a dedicated website (www.cesarscheme.org) that is a unique information resource for CESAR dealers and both current owners and future buyers of construction plant. Already, the Home Office-backed industry-wide initiative by the Plant Theft Action Group (PTAG) has generated huge interest in its UK-wide campaign to stamp out construction plant theft, estimated to be running at an annual total of £100 million, with minimal recovery.

The new CESAR website has been designed to be search engine and user-friendly and easy to navigate. Featuring Panorama Width Technology with flash features and dynamic graphics and linking directly to the CESAR promoted by CEA and powered by Datatag postcode-linked Dealer Locator page. The site incorporates regular news updates and downloads and a Links/Support page to partner websites, including JCB, Clancy Docwra, Terex and Pirtek. A unique feature is the Stolen Equipment Register, with a Hot-Button link for posting details of stolen equipment direct to the 24 hour call centre. The CESAR range of fitments/products is also detailed on the site.

CESAR domains include www.cesarscheme.org, cesarscheme.com and cesarscheme.co.uk. There is also a dedicated hotline number for CESAR - 08 450 700 440.

Datatag Director Kevin Howells said, "The tremendous response to the CESAR promoted by CEA and powered by Datatag initiative will be further enhanced with the launch of the website. Companies whose plant is CESAR registered are far less likely to get their equipment stolen, but if the worst happens, recovery is far more likely. This is another significant advance in the campaign to combat UK plant theft."

Date Created: 05/03/2008


NC Engineering Latest To Adopt CESAR Identification Technology

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NC Engineering, the Hamiltonsbawn, Belfast, NI manufacturer of site dumpers for construction, industrial and agricultural usage, has become the latest supporter of the CESAR scheme, installing it as standard on all vehicles. CESAR has already generated huge interest in its UK-wide campaign to stamp out construction plant theft, estimated to be running at an annual total of £100 million, with minimal recovery. NC Engineering joins a growing list of major industry names such as JCB, Clancy Docwra, Terex and Pirtek in the initiative to stamp out future criminal activity in the construction sector.

NC Engineering directors Norman Nicholl and Wilfey Carson commented, "NC Engineering are pleased to be associated with the CEA and Datatag and happy to be the first dumper manufacturer to install CESAR as standard on all NC Site Dumpers - ensuring that the NC Dumper is leading the way in security, quality, safety and design in the dumper market."

The commitment shown by NC Engineering in adopting the CESAR scheme is a further endorsement of the industry-led approach to combat and eliminate plant theft. The take-up for the CESAR scheme is growing daily and is now embraced by plant manufacturers, hirers, fitters, police forces and other regional and local authorities.

Said Chris Harrison, National Sales Manager, Datatag ID Ltd, "We welcome NC Site Dumpers onto the CESAR scheme and NC customers will see the obvious benefits of standard CESAR fitment at OEM level. The CESAR scheme welcomes manufacturers of all sizes and this momentum will continue to confirm the CESAR scheme as The Industry standard."

Date Created: 04/02/2008


Scottish Councils And Police Forces Back The CESAR Scheme

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CESAR - the Construction Equipment Security and Registration Scheme is going from strength to strength as "state of the art" identification technology installations continue to surge ahead on a nationwide basis. In Scotland, many of the local authorities are making the CESAR Scheme mandatory on all plant and construction equipment. In the latest development of the CESAR Scheme, promoted by CEA and powered by Datatag, the City Council of Edinburgh and East Lothian, West Lothian, Mid Lothian and the Scottish Borders Authorities are now endorsing the scheme and making CESAR mandatory for the future. Also, during positive discussions with other Scottish Police Forces it is expected that all other Scottish Authorities should follow suit in 2008. Edinburgh City Council has become the first authority to require mandatory system fitting and taken delivery of their first CESAR registered Scheme in December.

The Home Office & ACPO supported industry-wide initiative from the Plant Theft Action Group (PTAG) has generated huge interest in its UK-wide campaigns to stamp out construction plant theft, estimated to be running at an annual total of £100 million, with minimal recovery.
The problem is endemic within the construction industry, with stolen plant and equipment frequently being innocently purchased.

Datatag ID Limited, operator of the CESAR scheme - is the European market leader in security identity systems within the Motorcycle, ATV, Scooter, Trailers, Boats, IT, Cycle, Jet Ski and Construction & Plant sectors and designed the CESAR Scheme to be applied to the majority of plant & equipment. After each installation is completed, a prominent CESAR Registration Plate is affixed to deter theft or vandalism attempts along with other "state of the art" ID technology.

Terex - International manufacturer of construction industry plant and equipment - hosted a CESAR Police Conference at their Motherwell plant in December. Commented Paul Douglas Construction Division Director, "As a diversified global manufacturer we have a responsibility to work with our industry association the CEA and local Police Authorities to ensure that plant theft is effectively addressed. We already offer the benefits of the CESAR scheme from our Coventry manufacturing facility and currently we are looking at rolling this activity out to several of our other sites in the UK and mainland Europe. We look forward to continuing to work with the CEA and the Police Authorities to ensure that we do not leave our customers with a plant theft problem."

Datatag Director Kevin Howells said, "We welcome the support and commitment from Scotland, which remains very much at the heart of the UK construction industry. With the take-up of the CESAR Scheme by major Scottish authorities backed by Scottish Police forces and with the increased adoption of the Scheme by OEM's it will ensure that the prospect of machinery identification and recovery is greatly increased and theft is reduced. With the growing number of major projects in place and scheduled - notably the 2012 Games and the 2014 Commonwealth Games in Glasgow - the need for such a UK-wide initiative has never been greater and its impact on delivering projects on time will be massive. The growing acceptance and demand for CESAR emphasises how important an initiative this is for not only the Scottish construction industry but the whole of the UK."

Date Created: 04/02/2008


JCB Sets The Standard With Twin Attack On Plant Theft

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JCB today launches a two-pronged attack on plant theft by announcing proposals to fit machines with CESAR and immobilisers as standard.

With one-in-three of all machines sold in the UK made by JCB, the decision to install CESAR is a major step forward in the clamp down against plant theft and means the company is the first major plant manufacturer to implement the system.The move will also save customers money because JCB Insurance will offer a 15% discount on their standard Plantmaster Insurance premium for machines fitted with CESAR (Construction Equipment Security and Registration scheme). The theft excess will also be waived if a JCB Plantmaster customer makes a claim for a CESAR-fitted machine, which is stolen and not recovered. JCB Insurance will also pay for the retro-fitting of CESAR to existing JCB machines for users who take out a Plantmaster Insurance policy. The drive to reduce plant theft is also boosted by the news that JCB is to introduce vehicle immobilisation packages on its products. Customers will be given the choice of having either a transponder key or a keypad.

CESAR will be fitted as standard on all construction machines from November 2007 and immobilisation will be introduced as standard in the UK. Existing machines can be fitted with CESAR by JCB dealers who are authorised as CESAR installers.

Matthew Taylor, JCBs Group Chief Operating Officer, said: "One-in-three construction machines sold in the UK is a JCB so as the country's biggest plant manufacturer, we are fully committed to helping stamp out plant theft with the adoption of CESAR as standard on our products. Coupled with the introduction of an immobilisation system as standard on our range of machines, JCB is committed to leading the way in the UK on reducing plant theft."

Date Created: 03/02/2008


Terex Supply Leading Hire Company A-Plant Machines With Factory Fited CESAR System - An Industry First!

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Terex are the first construction equipment manufacturer to provide customers with the Datatag CESAR system as a factory fit on construction machinery, with leading UK rental company A-Plant taking the first machines. Not only is this a first for Terex, it is also a major first for A-Plant as they are the first rental company in the industry to specify these as factory fit. These are also the first CESAR systems in the field, however many more are expected to follow suit. The Terex machines to be fitted with CESAR are site dumpers and tandem rollers.

The CESAR system was introduced by Datatag at the behest of the Plant Theft Action Group (PTAG) and in conjunction with the major industry bodies in response to the high levels of plant and low recovery rates in the UK.

The CESAR system uses state of the art Datatag identification technology such as unique miniature electronic transponders or tags, highly visible tamper evident triangular identification plates combined with cutting edge microscopic and forensic security technology i.e. Datatag DNA and Datadots ® plus there is an optional Satellite Tracking Technology (iTrack) to ensure a high level of plant theft recovery if required.

Robert Kelly, Procurement Director of A-Plant said: "We are the only major rental company that is doubling up with both Tracker and CESAR, and by doing so we are offering the highest level of security to our customers. A-Plant has already ordered over 1000 machines this year - including site dumpers, rollers, mini excavators, compressors and telehandlers - all with Tracker fitted, and by also having the CESAR system fitted to these machines, it further demonstrates our commitment to reducing plant theft and achieving total customer satisfaction".

Tim Soar, Sales & Marketing Director of Terex Construction Coventry said: "This is a very important move for Terex, as the ability to fit this within the factory further demonstrates our commitment to our customers needs, and shows how Terex can work with a major customer such as A-Plant and help them offer a better service to their own customers. We are delighted to be the first in the industry to have fitted CESAR within the factory, and we expect more of our customers to specify this over time in order to meet the criteria being proposed by the Olympic Delivery Authority enabling them to work on London 2012 construction sites. This latest order from A-Plant is part of the significant ongoing £5.8m order from A-Plant for Terex equipment."

Kevin Howells, Managing Director of Datatag said: "With approximately 80% of all Plant & Machinery sales placed in the UK by rental and hire companies it is vital that this sector supports the new registration scheme and we are extremely pleased that A-Plant not only recognise the importance of the CESAR scheme but have now taken the positive decision to insist that all of their new equipment is protected and registered first" Howells commented further " Terex have clearly demonstrated their support and flexibility to their customers and the registration scheme by incorporating CESAR on the production line within a short time frame and will also offer CESAR to other customers soon"

Date Created: 03/02/2008


The Number's Up For Clancy Docwra Plant Theft As Construction Giant Signs Up To CESAR

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Clancy Docwra one of the leading national construction companies in the UK Utilities sector, has become the latest to sign up to CESAR - the Construction Equipment Security and Registration Scheme. This important Home Office supported - industry wide initiative supported by the Plant Theft Action Group (PTAG) and overseen by the Construction Equipment Association(CEA) is gathering momentum fast in the campaign to stamp out construction plant theft, estimated to be running at an annual total of £100 million, with minimal recovery.

CESAR powered by Datatag - the European market leader in security identity systems within the Motorcycle, ATV, Scooter, Trailers, Boats, IT, Cycle, Jet Ski and Construction & Plant sectors - will now be applied to protect all Clancy Docwra plant and machinery, with each piece of equipment prominently identified with CESAR identification plates to deter theft as well as each machine fitted with hidden miniature electronic transponders, thousands of Datadots and even a unique and invisible DNA solution which is virtually impossible to remove.

Said Kevin Clancy, Joint Managing Director of Clancy Docwra and PTAG Chairman, "This is a hugely important industry-wide innovation and we are pleased to be associated and fully support the CESAR Scheme powered byDatatag. This is certain to have a major impact on reducing plant theft, which is endemic in the construction industry." Mike Revell, Clancy Docwra's Plant Director added, "The costs and disruption caused to contracts by plant theft are substantial and with CESAR there is no doubt that this will become much less of an issue in the future and will increase the identification and recovery of stolen machinery. With major infrastructure projects like the 2012 Olympics, the need for such an initiative has never been greater and its impact on delivering projects on time will be massive."

Datatag Director Kevin Howells said, "We have been enormously encouraged by the take-up of CESAR powered by Datatag. This is ensuring that the prospect of machinery identification and recovery is greatly increased and with companies like Clancy Docwra embracing the scheme so wholeheartedly its significance is certain to become more widely recognised."

Concluded Tim Faithfull, CEA Director of Member Services, "This is one of the most significant developments in the fight against plant theft. It is warmly welcomed by our members who see it as an ideal complement to security and tracker technology which they already offer to their customers. Plant registration now completes the package."

Date Created: 03/02/2008


Doosan Is First Manufacturer To Identify Its Equipment As Part Of The CESAR Scheme

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Doosan Infracore UK is the first construction equipment manufacturer to fit Datatag systems as standard to its full range of excavators, wheeled loaders and skid steer loaders as part of the Construction Equipment Security and Registration (CESAR) scheme developed by the influential Plant Theft Action Group (PTAG) in conjunction with the Construction Equipment Association (CEA).

Commenting on the decision to embrace the scheme, Doosan's national sales manager Kim Dudley said: "We could immediately see the many benefits CESAR offered our customers - not the least of which is a potential insurance cost saving of up to 20%."

Datatag, the chosen delivery partner for the CESAR scheme, will now be equipping all Doosan machines with unique, tamper-proof identification plates as well as a variety of covert items such as Datatag DNA and Datadots which will enable the police to quickly identify the registered owner via the Cesar database.

Mr. Dudley adds, "We see this scheme as the future for plant security and, hopefully, it will result in a major reduction in the estimated £1M of plant currently being stolen in the UK every week."

Date Created: 02/02/2008


CESAR - The Construction Equipment Security and Registration Scheme - Launch

May 2006 saw a major initiative in the campaign to stamp out crime in the construction industry when in excess of 20 companies were invited to tender to the Plant Theft Action Group to implement a unique security and registration scheme - a first for the sector. Datatag - the European market leader in security identity systems within the Motorcycle, ATV, Scooter, Trailers, Boats, IT, Cycle, Jet Ski and Construction & Plant sectors - underwent a rigorous tendering and selection process before a final submission to the Construction Equipment Association and was announced as the winning company in November 2006.

Despite the best efforts of security-conscious companies connected with the plant and construction industry, it is estimated that £70-£100 million worth of construction equipment is stolen each year in the UK alone. Victims of plant theft can and do incur considerable costs. Replacement of capital equipment can be a huge cost, but in addition, short-term hire is invariably required. Increased insurance premiums are inevitable and loss of productivity and consequent time lost on contracts can result in penalties.

Moving forward, radical and positive changes are about to take place, from April 2007 you can protect and register your equipment on the official Construction Equipment Security Registration scheme operated by Datatag. Each machine registered, will be protected by state-of-the-art identification technology including:

Glass Tag - Roughly the size of a grain of rice. It is easily installed and contains a unique permanently programmed code number.

Unique Plant Identification Plate - Each machine will be permanently fitted with two unique tamper-proof ID plates which carry a unique identification number.

Datatag DNA - Is a unique chemical DNA solution. Each piece of plant or machinery will be protected with an invisible unique DNA code.
Datadots® - A superior microdot identification system developed for ease of use. Datadots can be applied to any surface, making it virtually impossible to locate and remove.

Datatag adheres to strict guideline set by IS0 9000-2000 and the Home Office and operates a secure 24/ hour Call Centre. All equipment will be registered with the DVLA-Off-Road Register which allows the Police National Computer to be updated regularly.

Major insurers already support the scheme and are providing insurance premium discounts in excess of 15%, providing year-on-year savings for a one-off cost of the CESAR registration.

The CESAR Registration Scheme offers all plant and construction manufacturers, retailers and purchasers alike, a positive opportunity to stamp out crime. Key to this critical crime offensive is for Datatag to provide a single point of contact for the UK Police Forces. Don't become a contributor to the £1million weekly loss. Datatag it - or lose it!

Date Created: 01/02/2008


The Construction & Agricultural Equipment Security and Registration Scheme