KAWASAKI LEADS THE WAY IN CUSTOMER SECURITY WITH THE ADOPTION OF THE CESAR SYSTEM FOR UTILITY RANGE IN 2024

In anticipation of the groundbreaking Equipment Theft (Prevention) Act 2023, Kawasaki proudly announces the integration of the industry-leading CESAR Security System, powered by Datatag, into all its ATV models beginning in 2024.

Addressing the critical issue of vehicle theft in the agricultural sector, Kawasaki proactively enhances customer security and protects their investment. The CESAR Security System, endorsed by the Agricultural Engineers Association (AEA) and developed by Datatag ID Ltd, offers cutting-edge security marking and registration, significantly reducing theft rates and aiding in the recovery of stolen vehicles. Kawasaki's adoption of CESAR underlines its commitment to innovation, high performance, and customer safety.

Craig Watson, Kawasaki's Sales and Marketing Director, said,

“At Kawasaki we value the trust our customers place in our products, and their security is of utmost importance to us. We recognise the business critical nature of our products to our customers and by integrating the CESAR system with its Datatag technologies, we are reinforcing our dedication to providing a complete and secure offering for our customers.”

The CESAR scheme, the official security marking system of the industry, boasts a successful track record in theft reduction and supports law enforcement in recovering stolen vehicles. The database, accessible around the clock to authorised users, allows prompt identification and retrieval of stolen ATVs. The recent introduction of Datatag’s smartphone-enabled RAPID asset-checking system further enhances the security and theft deterrence of registered assets.

The CESAR ATV System features unique tamper-evident identification, combining visible and concealed identifiers with a distinctive DNA solution, significantly complicating a thief's attempts to operate covertly.

Kevin Howells, CEO of Datatag, commented,

“We are extremely honoured to partner with Kawasaki in protecting their customers. As the delivery partner for the sole official industry scheme, we possess the necessary infrastructure to support Kawasaki's decision and will continue training UK police forces on how CESAR facilitates quick, easy identification of assets, thereby deterring theft.” 

Ruth Bailey, CEO of the Agricultural Engineers Association, a strong advocate of the CESAR Scheme, remarked,

“ATVs are crucial machines on many farms and their theft can be incredibly disruptive to farm businesses, not to mention possible implications for animal welfare and environmental improvements. Anything which helps to deter theft is, therefore, welcome. The industry’s CESAR scheme has extensive coverage across the agricultural sector and it is great news that another leading manufacturer is adopting it.” 

Suneeta Johal, CEO of the Construction Equipment Association and owner of the CESAR Scheme, said,

“Kawasaki's decision to incorporate the CESAR system into their ATV models is a significant milestone. It highlights the industry's united front against equipment theft and our firm commitment to safeguarding customers' investments. This collaboration between Kawasaki and the CESAR scheme is a model for how manufacturers and security systems can work together to enhance safety and security in the industry.” 

Date Created: 17/01/2024