DATATAG URGES ALL THOSE IN RURAL AREAS TO PROTECT THEIR ASSETS FROM ORGANISED CRIMINAL GANGS

The recent NFU Rural Crime Report highlighted, once again, that the issue of crime in the countryside is not going away and in 2021 cost a staggering £49.5 million (up 22%!) – that’s £135,616 each day, or £5,650 stolen from rural communities every hour. 

Particularly affected have been farm tractors and ATVs which not only cost owners £11.7 million in value but also an untold amount in disruption, loss of earnings, and associated stress. 

Police say that using forensic marking of their property is one of the most cost-effective ways for farmers and landowners to fight back against crime. This makes it far less attractive to criminals, due to the increased risk to them, and far easier for the police to identify and recover property to owners. 

Datatag, a name most farmers will recognise, is the market leader in forensic marking and is the industry’s delivery partner to the Construction Equipment Association’s (CEA) official CESAR Security Scheme. As a result, Datatag forensic technology is a regular fixture on tractors, being fitted as standard by many brands. CESAR has been a huge success, and now the majority of agricultural machinery brands fit CESAR and the Datatag technology as standard. Thereby not only helping to combat theft but also assisting Police in identifying stolen goods and putting those responsible behind bars. 

So successful has CESAR been in combatting crime that during National Rural Crime Awareness Week, Derbyshire Police have taken the proactive step to work with CESAR Authorised fitters across the county and are offering CESAR Systems at heavily discounted prices to local residents.

Datatag is not only the power behind the CEA’s CESAR Security Scheme, but they also have forensic products to protect almost any asset, including trailers, 4x4s, power tools, and expensive farm GPS systems. All are high on the wish list of criminals as the NFU report highlights, with trailer theft up 66%, 4x4s theft worth £2.4m, and GPS theft up 15%. 

Using a combination of secure and unique RFID transponders, Datadots in a UV trace adhesive with a forensic DNA marker, tamper-evident ID labels, and UV etches, Datatag’s systems provide irrefutable proof of ownership and as such deter theft. 

Datatag is supporting the National Rural Crime Action Week with a special offer of a 50% discount (18 - 24 Sept 2023) on their products highlighted by the report including:

• Trailer – BUY
• 4×4 – BUY
• GPS – BUY
• Power tool system – BUY

All Datatag systems can be easily self-fit and are available through the webshop at Datatag.shop where the discount will be applied automatically. 

For more information, contact Datatag at info@datatag.co.uk

Date Created: 18/09/2023